H//PE Princess
Warner Music Group, one of the world's leading music companies, is pleased to announce that it has signed a global contract with H//PE Princess, a hip-hop group born from 'Unpretty Rapstar: HIP POP Princess,' a joint Japan-Korea project by CJ ENM's Mnet. Warner Music Group will support the artists in achieving their goal of "becoming a hip-hop group that captivates the world."
'Unpretty Rapstar: HIP POP Princess' was a global survival audition program conducted with the aim of forming a next-generation hip-hop group to be active on the world stage. A total of 40 participants from Japan and Korea took part, with Soyeon of (G)I-DLE, Gaeko, RIEHATA, and Takanori Iwata (Sandaime J SOUL BROTHERS) serving as main producers.
After a fierce selection process lasting approximately three months, seven members were chosen through fan votes from around the world, and H//PE Princess was formed in December 2025. The group aims to debut in the first half of 2026, and the title track of their debut album is scheduled to be produced by Gaeko of Dynamicduo, who has long led the Korean hip-hop scene.
H//PE Princess is the first artist managed by Chapter-I Inc., a joint venture established by CJ ENM, a global IP powerhouse, and Hakuhodo Inc., a global integrated marketing and innovation company. Warner Music will collaborate with CJ ENM and Chapter-I to support the group's activities in Asia and globally.
Comment from Lofai Lo, President, Warner Music Asia Pacific: "We are thrilled to support H//PE Princess on their journey to turn audiences worldwide into passionate fans. Leveraging Warner Music's global network and cutting-edge marketing capabilities, we will work together to expand possibilities for international collaborations and help them build long-term careers."
Statement from CJ ENM: "With H//PE Princess's debut in the first half of the year approaching, a strong cooperative support system has been established. We hope you will pay attention to this new group, which will soar beyond Asia to the global stage through collaboration with a talented music label."
Comment from Masahiko Yamada, Representative Director & CEO, Chapter-I Inc.: "We are delighted to have signed a contract with Warner Music Group, which has created results with numerous global artists, for H//PE Princess's future global activities. We expect this partnership to generate synergies beyond imagination."
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About H//PE Princess A 7-member hip-hop group formed through the joint Japan-Korea audition program 'Unpretty Rapstar: HIP POP Princess.' The members are Coco, YSY (Yoon So-yeon), Yuju, Doi, Rino, Nico, and Sujin. The group name "H//PE Princess" embodies the aspiration to build their unique style based on musical autonomy and grow into new role models through solidarity that transcends genre and regional boundaries.
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About Warner Music Group Warner Music Group (WMG) brings together artists, songwriters, entrepreneurs, and technologies that drive global entertainment culture. Its recorded music division includes renowned labels such as 10K Projects, 300 Entertainment, Asylum, Atlantic, Big Beat, EastWest, Elektra, Erato, First Night, Fueled By Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Records Nashville. Warner Chappell Music, the music publishing division, holds a catalog of over one million copyrights spanning all musical genres, from "Great American Songbook" standards to the biggest hits of the 21st century. WMG also includes ADA, which supports the independent community, and WMX, its artist services division.
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Organizations: CJ ENM / Mnet / Dynamicduo
- Products / services: H//PE Princess