[&honey Brand 8th Anniversary] First Permanent Installation at a Bathhouse: 'Ofuro no Osama' Oimachi Branch!

The honey beauty brand '&honey,' developed by ViCREA Inc. (Headquarters: Minato-ku, Tokyo; CEO: Hiroyuki Kishino), celebrated its 8th anniversary on April 5, 2026. To express our gratitude for the past eight years, we launched the anniversary project '#Honeyversary' on April 5, the release date of the &honey Deep series. As part of the '#Honeyversary' project, we will begin permanent installation of &honey products at 'Ofuro no Osama' Oimachi branch starting Monday, June 1, 2026. By having customers experience the brand in the relaxing space of a 'bathhouse,' we will provide a deeper brand experience. 'Ofuro no Osama' Oimachi branch is a popular bathhouse where you can enjoy hot springs and saunas in the heart of the city, and it is actively working on creating a relaxing space and improving the stay experience. We will permanently install the 'Deep Moist Shampoo' and 'Deep Moist Hair Treatment,' recommended for those concerned about dry and frizzy hair, as well as the 'Deep Moist Gel Body Wash,' which leads to moist skin, in the women's bath. We are implementing this initiative as a place where you can more fully realize the 'moisture care' unique to &honey in the relaxing environment unique to a bathhouse.