Mitsumatsu Corporation's Fashion Consulting Room Supervises New "Sunglasses Chosen by Personal Color" Product for Eyewear Brand "Zoff"

Mitsumatsu Corporation, which has celebrated its 93rd anniversary and offers a total proposal and creation of high-grade, high-quality fashion centered around kimonos and dresses, announced that its Fashion Consulting Room has supervised the new product "Sunglasses Chosen by Personal Color" for the eyewear brand "Zoff (Zoff)."

● "Sunglasses Chosen by Personal Color," a new product line from eyewear brand "Zoff (Zoff)," supervised by Mitsumatsu Corporation's Fashion Consulting Room, will be released in 24 varieties starting Friday, June 5th, available at select online stores.

"Sunglasses Chosen by Personal Color" are sunglasses that focus on "personal color," which harmonizes with an individual's unique skin, eye, and hair tones to enhance their charm. The sunglasses feature Boston and Wellington shapes to suit various face types. By choosing frame and lens colors that suit one's own coloring, wearers can achieve a brighter complexion and a sophisticated impression. Furthermore, they help to naturally enhance beauty by minimizing the appearance of dark circles and dullness. Wearing colors that suit you allows for an eyewear update that makes your daily style more attractive.

Under the supervision of Mitsumatsu Corporation's Fashion Consulting Room, which possesses expertise in personal color analysis, a lineup considering skin compatibility and overall impression has been developed. A special page features a "Personal Color Diagnosis" where users can discover their color type that best matches their skin tone and aura by answering simple questions, and receive recommendations for the most suitable sunglasses for each type. The design allows users to intuitively select frame and lens colors that flatter them based on their diagnosis results, helping to alleviate the anxiety of "not knowing which sunglasses suit me."

Product Outline

Product Name: Sunglasses Chosen by Personal Color

Types and Price: Spring Type, Summer Type, Autumn Type, Winter Type ⇒ 2 styles and 6 types for each, totaling 24 types. ¥9,900 * Prescription lens changes are available for an additional ¥4,400~

Release Date: Friday, June 5, 2026

Availability: Zoff Official Online Store, Zoff Rakuten Ichiba Store, Zoff ZOZOTOWN Store, Zoff Isetan Mirror Store, Zoff Amazon Store, Zoff and ST Store

Special Page: https://www.zoff.co.jp/shop/contents/personalcolor_sunglasses.aspx

● Personal Color Supervision: Mitsumatsu Corporation, Fashion Consulting Room In conjunction with the release of Zoff's new product "Sunglasses Chosen by Personal Color," we supervised the "Self-Diagnosis Chart for Personal Color," "Combinations of Lens and Frame Colors that Suit You" linked to diagnosis results, and the "Sunglasses Color Chart."

● "Suitability" as a Business Weapon.

We offer personal diagnostic consulting services adopted by major apparel companies.

Our company provides corporate consulting services utilizing personal diagnostic tools that visualize individuality, including personal color analysis, bone structure style analysis, and face type analysis. We have accumulated numerous achievements, including the production of seminars and events, and EC supervision, primarily for major apparel companies and commercial facilities. Our greatest strength lies in having analysts with experience as brand managers. We go beyond simply providing theory, analyzing real-world challenges from a practical on-site perspective to support personalized styling. We connect the logic of "suitability," which is not solely reliant on intuition, to increased corporate sales, improved customer service skills, and ultimately, enhanced customer satisfaction.

Fashion Consulting Room Official Website: https://fashion-analytics.jp/