From the top page of Joyakuken's renewed website

Joyakuken Research Institute Co., Ltd. (Headquarters: Naka-ku, Yokohama, Kanagawa; President: Shinichiro Tanaka; hereinafter "Joyakuken"), a manufacturer of supplements primarily using the herbal ingredient Reishi (Lingzhi), has completely renewed its corporate website on June 28, 2026, in preparation for its 45th anniversary.

(URL: https://www.joyakuken.co.jp/)

In recent years, in addition to traditional markets for humans, pets, and racehorses, adoption of Reishi supplements among large animals at ranches has also increased. Amid growing interest in maintaining robust health, Joyakuken has announced a mission to extend "health from the root" to all stakeholders and plans to strengthen its OEM order system.

This website renewal includes new features highly requested by customers: a new NB product web shop, a new OEM inquiry page, and enhanced veterinarian-exclusive pet supplement web shop. The updated site better meets existing customer needs and will continue to clearly deliver the latest information on Reishi and health from various perspectives.

Background of the Renewal

Joyakuken has recognized the increasing need to clearly communicate its value proposition amid rising health awareness and expanding service targets—specifically, "What value are we providing in an era of 100-year lifespans and longer-lived pets?" and "What possibilities does Reishi hold?"

To address this, the company has fully renewed its website to prominently highlight its unique extraction method developed over decades as a dedicated Reishi manufacturer and to improve web navigation for smoother customer access, aiming to make essential information easily accessible to all stakeholders.

Key Features of the Renewal

Design centered on the corporate mission "Health from the Root"

While maintaining a clean, consistent design, the site now includes a dedicated message page explaining the corporate mission of "health from the root." By conveying the mission underlying product development and deepening relationships with actual customers and partners, the new design makes Joyakuken's products more approachable and its philosophy more intuitively understandable.

Clarifying strengths—visualizing the value of Reishi to resonate even with potential customers

The renewal reorganizes and highlights Joyakuken's unique strengths as a health supplement manufacturer dedicated solely to Reishi: its proprietary extraction method established through years of manufacturing expertise and its diverse market reach not found among other Reishi manufacturers. The site has been refreshed to go beyond mere information delivery, clearly conveying how the company's vision and value are embodied in its products.

[About Joyakuken Research Institute Co., Ltd.]

Corporate mission "Health from the Root" prominently displayed

Joyakuken Research Institute Co., Ltd. is a Reishi-specialized manufacturer celebrating its 45th anniversary.

As society moves toward the 100-year life era, the importance of daily health management continues to grow. Positioned as a lifelong partner advocating "health from the root," Joyakuken's mission is to awaken each individual's innate smile, vitality, and life force, enriching every unique life journey. The company continues to explore the potential of Reishi and other health ingredients.

Strengthening its ability to meet market demands—from major drugstore chains and wholesale distributors to over 2,000 animal hospitals across Japan, as well as stables affiliated with the Japan Racing Association (JRA) and local racing organizations—Joyakuken will continue striving toward the fusion of tradition and innovation to expand shared value with all stakeholders.

[Company Overview: Joyakuken Research Institute Co., Ltd.]

Company Name: Joyakuken Research Institute Co., Ltd. (Joyakuken Kenkyujo)

Representative: President Shinichiro Tanaka

Address: 74-3 Yamashitacho, Naka-ku, Yokohama, Kanagawa 231-0023

Founded: October 24, 1981

URL: https://www.joyakuken.co.jp/

Business Activities: Research and development, planning, manufacturing, and sales of health foods

Major Clients: Animal hospitals nationwide

Tsuruha Co., Ltd.

Koei Chemical Co., Ltd. Stables affiliated with JRA and local racing organizations (in no particular order)

▼Inquiries regarding this announcement

Joyakuken Research Institute Co., Ltd., 74-3 Yamashitacho, Naka-ku, Yokohama, Kanagawa 231-0023

Contact: Nobuko Tagawa (Health Management Specialist), Phone: 0120-555-014

Email: [email protected]

Official News Site: https://joyakuken.info/

Official note page: https://note.com/super_ruff7788

Official Instagram accounts: https://www.instagram.com/the.reishi/ and https://www.instagram.com/reishi_joyakuken/

Official Facebook page: https://www.facebook.com/profile.php?id=100067923220870

Animal Navii: https://reishi-animalpro.com/

List of affiliated animal hospitals: https://animal-clinic.biz/

FACT BOX

  • Source: PR TIMES
  • Category: 企業情報
  • Organizations: JRA