Radio 3, celebrating its 30th anniversary, welcomes official mascot character "Radio-san"

Radio 3's Official Mascot Character "Radio-san"

RADIO3 (Radio 3) (Frequency 76.2MHz), a community FM radio station operated by Sendai City FM Co., Ltd., will unveil its official mascot character "Radio-san," created to commemorate its 30th anniversary, on July 6, 2026 (Mon) at 2:00 PM.

2:00 PM on July 6th is "Radio-san's" birthday, chosen to coincide with Radio 3's frequency of "76.2MHz." Following a character vote held last year, preparations for its design and future development have been made, and it will now officially debut as Radio 3's new companion. On the day of the unveiling, "Radio-san's" debut will be introduced through various radio programs and social media.

[Overview]

- Name: Radio 3 Official Mascot Character "Radio-san"

- Unveiling Date and Time: July 6, 2026 (Mon) 2:00 PM (Commemorating Radio 3's frequency of 76.2MHz)

- Day's Activities: Radio 3 programs, Official X, Official Instagram, etc.

- Production: Creative Director: Yuki Sakai (Bunkosha Inc.)

Illustration: Takenoko Scarf

- Future Plans: Scheduled for use in regional events, disaster prevention awareness, programs, social media, etc.

[Why is Radio 3 Creating a Character?]

Radio 3, celebrating its 30th anniversary, is working not only to disseminate information through broadcasts but also to create spaces where local residents can directly participate and interact. "Radio-san" serves as a common icon to communicate these activities in a more approachable manner. By having "Radio-san" convey information about regional events and disaster prevention awareness, it will make it easier for people of all ages, from children to adults, to engage with Radio 3's activities and foster interest in local information and people's voices.

[Radio 3 Official Mascot Character "Radio-san"]

"Radio-san" loves to chat and the city of Sendai! Its dream is to become friends with everyone in the city ♪

"Radio-san" is a friendly character designed with a radio motif. The aim is to make broadcasting and audio media more accessible, using the character as an entry point, especially for children, young people, and those who don't often have opportunities to engage with radio.

◆ Name: Radio-san

◆ Birthday: July 6 (Mon) 2:00 PM

◆ Personality: Always cheerful! Loves to chat and listen to others.

◆ Likes: Listening to stories, music, taking walks.

◆ A Little Weak At: Talking too much when excited.

◆ Dream: To become friends with everyone in Sendai.

[July 6 (Mon) Features "Radio-san Birthday Relay" Across 4 Programs]

From morning to night on the day of the unveiling, the characteristics of "Radio-san," the background of its creation, and its future activities will be introduced from different perspectives in each program. Detailed information about each program will be announced sequentially on Radio 3's official social media and other platforms.

- 9:00-10:00 Morning Shuffle

- 12:00-14:00 Washiwashi Brothers' Popcorn Radio

- 16:00-18:00 Sunset Park

- 21:00-21:10 Atarashii Sakai 3

[Creative Director Profile] Yuki Sakai (Bunkosha Inc.) Creative Director. Born in Hokkaido. Completed graduate studies in Design Engineering at Tohoku Institute of Technology and obtained an MBA from Globis Graduate School of Management. Worked at U-Media Inc. from 2005, engaged in planning and production for printing, advertising, public relations, and events. From 2019, as Chief Creative Officer, he was involved in organizational development and vision design within the group. Established Bunkosha Inc. in 2025. Currently, he is involved in concept design, character development, and brand communication planning and production, translating business and organizational ideas into words and forms for companies and regional activities. He currently broadcasts the regular program "Atarashii Sakai 3" on Radio 3. Coordinator for Miyagi Prefecture Yorozu Support Center.

[Creative Director's Comment]

Radio is a medium that is very close to our daily lives. "Radio-san" is a character that embodies this closeness and approachability in a form that children can understand. We hope that people will feel a little closer to Radio 3, not only by listening to programs but also through encounters at events and on social media. We want "Radio-san" to be a presence that grows together with the voices of Sendai.

[Towards a Character That Grows with the Local Community]

"Radio-san" is not just a character to promote the broadcasting station. It aims to be a presence that grows with the city of Sendai by meeting and listening to the voices of local residents through programs and events. Radio 3 has collaborated with local schools, shopping streets, municipalities, companies, and citizen groups to conduct live broadcasts, workshops, and projects related to disaster prevention and multicultural exchange. "Radio-san" will be utilized as a guide to convey these initiatives in an easily understandable way to children and young people, and to create opportunities for participation.

- Utilize as a common icon that delivers regional voices and local topics across programs, social media, and events.

- Act as a guide that is easily understood by children, disseminating information on disaster prevention awareness and regional events.

- Planned to link with initiatives aimed at regional exchange, such as "This Town and Open Day."

- Expand touchpoints with Radio 3 through participatory projects such as stickers, original merchandise, and photo opportunities.

Through "Radio-san," we will broaden opportunities for people in the community to meet, talk, and participate.

[About RADIO3 (Radio 3)] A community FM station broadcasting primarily in Aoba Ward, Sendai City. In addition to broadcasting local lifestyle information, administrative information, disaster prevention information, culture, music, and sports, it develops programs and events in collaboration with local schools, shopping streets, companies, municipalities, and citizen groups.

It celebrated its 30th anniversary on February 21, 2026.