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Reiwa PR Supports Lii's '360-Degree Lii' Strategy via Podcast for Recruitment and Branding

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 12, 2026 5:00 PM ・ Updated Jun 21, 2026 11:48 PM ・ 2 min read ・ Source: PR TIMES

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令和PR支援Lii公司啟動「運動是全部」Podcast節目，藉由音頻媒介強化品牌揭露，提升人才招募效率與內部凝聚力。

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000016.000118781.html Distributor: PR TIMES
Published: May 12, 2026

Reiwa PR has supported the launch and operation of Lii Inc.'s new podcast, 'Undou ga 10-wari' (Exercise is 100%), as part of the '360-degree Lii' strategy. Aiming to accelerate store expansion and strengthen recruitment, the podcast serves as a platform for CEO Ayumi Hirose and partner Kazuma Sato to share their management philosophy and personalities. The initiative aims to build deep trust with potential candidates and boost internal engagement. Since its launch, the program has already improved cultural alignment for new hires and serves as a lasting brand asset.

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Source: PR TIMES
Category: 提攜

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Announced　May 12, 2026 5:00 PM — Distributor PR TIMES
Collected　May 12, 2026 8:32 AM
AI structured & analyzed　May 16, 2026 2:46 AM
Desk-reviewed & published　May 12, 2026 5:00 PM

FAQ

What is the name of the podcast that Lii Inc. launched with Reiwa PR's support?

The podcast is titled "Undou ga 10-wari", meaning "Exercise is 100%," and it was created as part of Lii’s 360-degree strategy.

Which two leaders from Lii Inc. regularly appear on the "Undou ga 10-wari" podcast to discuss management philosophy?

CEO Ayumi Hirose and partner Kazuma Sato regularly appear on the podcast to discuss Lii’s management philosophy and personalities.

How does the "Undou ga 10-wari" podcast support Lii Inc.'s 360-degree strategy for store expansion and recruitment?

The podcast provides a platform to build deep trust with potential candidates, accelerate store expansion, and strengthen recruitment by showcasing leadership personalities and philosophy.

What measurable impact has the "Undou ga 10-wari" podcast had on new hires since its launch?

Since launch, the program has improved cultural alignment for new hires and is regarded as a lasting brand asset that enhances internal engagement.

Which public relations firm partnered with Lii Inc. to launch and operate the "Undou ga 10-wari" podcast?

Reiwa PR partnered with Lii Inc. to support the launch and ongoing operation of the podcast as part of the 360-degree Lii strategy.

Cite this article — HOW TO CITE

Washin AI News Desk“Reiwa PR Supports Lii's '360-Degree Lii' Strategy via Podcast for Recruitment and Branding”AI News by Washin Village（和心村）, May 12, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E4%BB%A4%E5%92%8Cpr/en/news/2026-05-12-reiwa-pr-supports-lii-co-ltd-s-360-degre

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