Make Blood Pressure Monitoring a Habit in Aizu and Iwaki! Aiki Regional Pharmacy Group Launches '#BloodPressureCheck Campaign'

The Aiki Regional Pharmacy Group, which operates 5 pharmacies in Aizuwakamatsu and 2 in Iwaki, Fukushima Prefecture, is launching the '#BloodPressureCheck Campaign 2026' across all group branches from July 10 to August 10 (Health Heart Day), 2026, aimed at preventing lifestyle-related diseases among local residents.

The theme for this year is 'Creating Opportunities for Awareness and Behavioral Change.' In addition to blood pressure monitoring, the group is deploying new, resident-participatory initiatives coordinated by various professionals, including distributing nutrition-focused quizzes, providing individualized nutritional counseling by registered dietitians, and holding a 'Blood Pressure Haiku' contest.

The experiential programs for this campaign include:

1. Distribution of 'Salt Reduction & Blood Pressure Quizzes' for customers to learn while waiting. 2. Individualized consultations using 'Salt Intake Check Sheets' and free nutritional advice from registered dietitians. 3. A 'Blood Pressure Haiku' contest that turns health into a creative, fun experience, with prizes awarded to winners. 4. All staff, including pharmacists, administrative staff, and dietitians, wearing stickers indicating their 'Blood Pressure Today' to spark conversation. 5. Demonstrations and sales of home blood pressure monitors and carefully selected health-support products.

Through these activities, each pharmacy aims to function as a 'Support Hub for Our Town,' where residents can easily and proactively rethink and improve their health.