Osaka-based Sasaki Seika, established in 1929, has collaborated with design unit TENT to launch 'Newkon,' a new brand of mint-flavored Konpeito (traditional sugar candy) on May 25, 2026. The product features a unique book-shaped package designed to fit seamlessly on desks and bookshelves. Unlike traditional candy, Newkon encourages users to roll the large grains in their mouths to enjoy the distinctive texture and 100% natural peppermint oil aroma, providing a refreshing break during work or study.

FACT BOX

  • Source: PR TIMES
  • Category: New Product/キャンペーン
  • Organizations: TENT