SNS-viral 'Chukabo Malatang', with over 16.5 million units shipped, opens second physical location in Otsuka following Kichijoji

Ishokudogen Dotcom Co., Ltd. (HQ: Saitama City, Saitama Prefecture; CEO: Yoji Natsume), a manufacturer and retailer of health foods, food products, hygiene supplies, and cosmetics, announced that it will open a physical store for its SNS-viral 'Chukabo Malatang,' which has surpassed 16.5 million cumulative shipments, on Wednesday, May 20, 2026, in Otsuka (a 4-minute walk from JR Otsuka Station North Exit).

About Chukabo Malatang 'Chukabo Malatang' is a cup vermicelli noodle product that uses gluten-free sweet potato noodles to pursue the authentic taste of Chinese Malatang. Since its launch in September 2024, it has reached over 16.5 million units in cumulative shipments as of May 2026 and remains a viral topic on social media.

Store Information Store Name: iSDG Malatang Chukabo Otsuka Branch Address: 1F Lions Mansion Otsuka Kakuman, 2-3-12 Kita-Otsuka, Toshima-ku, Tokyo Access: 4-minute walk from JR Otsuka Station North Exit Business Hours: 11:00 - 22:00 (L.O. 21:00) Closed: Year-end and New Year holidays (subject to change) Seating: 34 seats Payment: Cashless only (Credit card, transportation IC, electronic payment accepted).

About Malatang at iSDG Malatang Chukabo Otsuka Branch The restaurant serves authentic Malatang based on the soup of 'Chukabo Malatang,' further enhanced with the flavors of beef bone and roasted chicken for added depth and richness. Additionally, spices and traditional herbal ingredients such as amomum, curcuma aromatica, galangal, alpinia galanga, bay leaf, and black cardamom are added, allowing guests to experience 'a healthy daily life through medicine and food from the same source,' reflecting the company's name. To allow guests to enjoy the 'iSDG Malatang' world more freely, they can choose their favorite ingredients and seasonings to create 'your own Malatang' with an authentic flavor.

How to enjoy iSDG Malatang Customers select their favorite ingredients from over 40 options, such as vegetables, mushrooms, tofu, meat, and seafood, from the ingredient cases in the store into a bowl. The price is based on weight, at 4 yen per gram. If the total amount of ingredients is 900 yen or more, one portion of sweet potato noodles, thin wheat noodles, or flat wheat noodles is provided for free at the register. Individual additional toppings are available for 150 yen. Finally, customers choose the spice level of the soup and the type of noodles at the register to complete the order.