Popular 'Chukabo Malatang', with over 17 million units shipped, opens first physical store in Shimokitazawa

Ishokudogen.com Co., Ltd. (HQ: Saitama City, Saitama; President: Yoji Natsume), a manufacturer and distributor of health foods, food products, hygiene supplies, and cosmetics, will open a physical location for its viral 'Chukabo Malatang'—which has exceeded 17 million total shipments—in Shimokitazawa on Wednesday, June 10, 2026 (a 3-minute walk from the East Exit of Shimokitazawa Station on the Keio Inokashira and Odakyu lines).

About Chukabo Malatang: 'Chukabo Malatang' is a cup vermicelli noodle product pursuing authentic Chinese Malatang flavors, using gluten-free sweet potato starch noodles. Launched in September 2024, it has reached over 17 million shipments as of June 2026 and remains a hot topic on social media.

Store Information: - Store Name: iSDG Malatang Chukabo Shimokitazawa - Address: Midokita 1B, 2-34-3 Kitazawa, Setagaya-ku, Tokyo - Access: 3-minute walk from Shimokitazawa Station East Exit (Keio Inokashira/Odakyu lines) - Hours: 11:00 AM – 10:00 PM (Last order: 9:00 PM) - Closed: New Year holidays (subject to change) - Seating: 40 seats - Payment: Cashless (Credit cards, transport IC cards, electronic payments only)

Authentic Malatang at the Shimokitazawa Branch: At iSDG Malatang Chukabo Shimokitazawa, we serve an authentic Malatang featuring a deeper, richer flavor profile built on the original soup base, enhanced with beef and roasted chicken. We have added spices and herbs such as Amomum villosum, Curcuma aromatica, Galangal, Lesser Galangal, Bay Leaf, and Amomum tsao-ko. True to our company name, we aim to help you enjoy a 'healthy daily life through food' based on the principle of Yakuzen (food as medicine).

How to Enjoy iSDG Malatang: From our in-store ingredient cases, choose your favorite items—such as vegetables, mushrooms, tofu, meat, or seafood—from over 40 varieties. Place them in a bowl; the meal is sold by weight at 4 yen per gram. For ingredient totals over 900 yen, one portion of sweet potato starch noodles, thin wheat noodles, or flat wheat noodles is provided free at the register. Additional individual toppings are available for 150 yen. Finally, complete your order at the register by choosing your preferred soup type, spice level, and noodle type.