[Yamagata Pudding] A spring luxury where tradition meets the Meiji era. 'Matcha Anmitsu Pudding', the first collaboration with the long-established tea house 'Ocha to Ka de Iwabuchi', goes on sale for a limited time from Saturday, April 18, 2026

Under the slogan 'Turning memories of a trip into a lifetime of emotion,' the company operates inns, glamping facilities, and Japanese confectionery and sweets specialty shops in Yamagata. While diversifying its business focusing on 'tourism, food, and human resources,' it is striving to realize its vision of 'creating a hospitality heritage for the next 100 years' by promoting the development of 'emotion artisans' and DX, as well as challenging itself to train and produce management and tourism personnel who lead the tourism industry. The company won the Grand Prix at the 'Japan Tourism of the Year 2023' for its broadcasting of the region's charm.