Daiko announces that Jun Kurata, General Manager of the Strategic Planning Bureau, Solution Design Division, Direct Driven Marketing Unit, Account Strategy Office, Business Strategy Headquarters, will speak at the 'Sendenkaigi Summit' to be held at the Hamamatsucho Convention Hall on June 17, 2026.

Official Website: https://www.sendenkaigi.com/marketing/event/summit2606/

In an era of overwhelming choices, the key factor for brands to be selected, loved, and advocated is creating 'emotional experiences' that go beyond mere product and service encounters. This lecture will examine the specific brand activities of Sapporo Black Label, which saw its sales double over roughly 10 years despite a shrinking overall beer market, and introduce how to generate such emotional experiences.

[Event Overview] - Date: Wednesday, June 17, 2026, 15:35–16:05 - Venue: Hamamatsucho Convention Hall - Participation Fee: Free (Pre-registration required)

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  • Source: PR TIMES
  • Category: Event