Summer's Must-Have "Ear Care" New Routine! Lotion Swabs "mimiuru" Launched to Prevent "Ear Discharge and Itching" Caused by "Heatwaves x Earphones", Cleans Ear Area Odors and Dirt & Moisturizes!

Sanyo Co., Ltd. (Headquarters: Tondabayashi City, Osaka), a leading Japanese cotton swab manufacturer with 59 years of history, has released "mimiuru Lotion <Toner>", a set comprising ear lotion and textured cotton swabs that cleans and moisturizes the ear area. Aimed at the peak of summer when the ear area tends to get stuffy, and as a countermeasure for "earphone ears" common among modern individuals whose ears tend to dry out from prolonged daily earphone use, we propose a refreshing and invigorating ear care routine.

[ Made in Japan ] mimiuru Lotion (Toner + Cotton Swabs)

Background of Development: Summer Stuffiness and the Modern "Earphone Ear"

Summer is a season when sweat and sebum secretion increase, making stickiness and dirt around the ears a common concern. Furthermore, in recent years, the number of people who do not remove their earphones all day has increased due to remote work, video viewing, and music listening. Prolonged earphone use not only seals the ear canal, causing stuffiness, but also leads to dry, "cracked skin" when removed due to sudden dryness. To address these dual concerns of "summer skin stress" and "earphone ears," "mimiuru Lotion" proposes a new habit of gently refreshing the ear area while thoroughly moisturizing it.

Refresh & Moisturize "Summer Skin Stress" and "Earphone Ears"!

3 Features of "mimiuru"

〇 Surprisingly Refreshing! Ear-Specific Lotion

The pleasant sensation of ear lotion!

It effectively lifts and removes dirt from the ear area. Its cool and refreshing feel is perfect for cooling down on hot summer days after a bath or for a refreshing break during work. Transform ear cleaning into a skincare routine!

〇 Prevents Dryness! Moisturizes with 7 Natural Ingredients Formulated with natural ingredients such as eucalyptus leaf extract. It moisturizes the skin around the ears, which tends to dry out from friction with earphones. The refreshing scent of eucalyptus also offers a relaxing effect.

[Formulated with 7 Botanical Ingredients]

① Eucalyptus Leaf Extract (Refreshing and invigorating scent)

② Chamomile Flower Extract

③ Rosemary Leaf Extract

④ Lavender Flower Extract

⑤ Tea Leaf Extract

⑥ Scutellaria Baicalensis Root Extract

⑦ Licorice Root Extract

Image of 7 Botanical Ingredients

〇 Catches Dirt Effectively! Made in Japan Textured Antibacterial Cotton Swab Set The cotton swabs feature a moderately "textured shape" that easily traps dirt. They gently fit the surface of the ear and the fine grooves on the outer ear.

How to Use

① Dip: Dip one side of the cotton swab into an appropriate amount of lotion.

② Clean: Gently remove dirt from the ear area (within the visible range).

③ Finish: Use the dry, unused side of the cotton swab to wipe clean.

*Recommended for "ear rest time" after prolonged earphone use, or for care after sweating from sports or showering.

Dip one side of the cotton swab. Gently remove dirt from the ear area. Wipe clean with the dry side of the cotton swab.

Product Specifications

Product Name: mimiuru Lotion <Toner>

Set Contents: Ear Lotion 10mL, Textured Cotton Swabs 30 pcs (individually wrapped)

Suggested Retail Price: Open price (Reference store price: 550 yen including tax)

Sales Locations: Variety stores, drugstores, and EC sites nationwide

Released by: Sanyo Co., Ltd. / Manufactured and Sold by: Nakajima Chemical Industry Co., Ltd.

*Now on sale

● Single Unit: W90 x D27 x H160mm

● Inner Box: W177 x D157 x H162mm (12 pcs)

● Outer Box: W552 x D326 x H187mm (72 pcs)

● Ingredients:

(Cotton Swabs) Cotton/Paper Stick/Antibacterial Agent: Chitosan

(Lotion)

Water, Ethanol, PG, 1,2-Hexanediol, Dipotassium Glycyrrhizate, Soluble Collagen, Menthol, Eucalyptus Leaf Oil, Roman Chamomile Flower Extract, Calendula Flower Extract, Cornflower Extract, Chamomile Flower Extract, St. John's Wort Flower/Leaf/Stem Extract, Linden Flower Extract, PEG-40 Hydrogenated Castor Oil, BG, Dimethicone, Phenyl Trimethicone, PEG-12 Dimethicone, PEG/PPG-30/10 Dimethicone, DPG, Phenoxyethanol, Methylparaben

Inquiries Regarding This Matter

Company Name: Sanyo Co., Ltd.

Address: (Head Office) 2-2-6 Higashi Nakanocho, Tondabayashi City, Osaka 584-0022 TEL 0721-24-3376

(Tokyo) 3-4-10 Uchikanda, Chiyoda-ku, Tokyo 101-0047 TEL 03-6206-8835

Official URL: www.sa-n-yo.co.jp

Contact Email: [[email protected]]