110-Year-Old Printing Company Launches 'BE・BRANDING,' a Hands-On Communication Program for SMEs

Bunposha (Headquarters: Nagoya, CEO: Shunsuke Tsurumi), a printing company celebrating its 110th anniversary this year, has launched 'BE・BRANDING,' a communication program aimed at articulating corporate strengths, appeal, and values, starting in May 2026.

Many SMEs struggle to articulate their corporate strengths, as perspectives differ between management and employees. This program targets such companies by operating workshops where employees collectively define their company's strengths, appeal, and values in their own words. Participants become more proactive in their thinking and actions.

Amidst the shrinking printing market, Bunposha's own organizational culture had stagnated. Since a business succession in 2021, the company has worked on organizational reform through new management policies and thorough dialogue between management and employees, enhancing its skills in coaching and facilitation. The program has already been piloted and proven successful in manufacturing, trading, and educational institutions.

Bunposha relocated its headquarters to Showa-ku, Nagoya, in May 2026. The new office serves as a 'lab for dialogue and co-creation,' symbolizing the new 'BE・BRANDING' service.

Launching the New Service 'BE・BRANDING' in the 110th Anniversary Year

In 2026, marking its 110th anniversary, Bunposha has redefined itself beyond a mere 'printing company' to a 'Co-Creation Partner.' Its new mission is to not only print what is ordered but to work with customers to resolve internal 'ambiguities' and visualize value.

'BE・BRANDING' is designed for SMEs that wish to build or redefine their philosophy/vision, articulate their strengths, strengthen cross-departmental collaboration, revitalize internal communication, and foster a more proactive organizational culture.

The program is delivered through 4 steps of hands-on support:

1. Issue Definition: Assessing the situation and clarifying issues to be resolved. 2. Discovery and Articulation: Defining strengths, appeal, and values through workshops. 3. Communication: Visualizing and broadcasting through pamphlets, websites, and videos. 4. Embedding and Retention: Internalization among all employees and follow-up to solidify as organizational culture.