Commerce NEXT to be held June 24-25, featuring L'Oréal Japan, World, Kyusai, and others

Event Overview Nihon Ryutsu Sangyo Shimbun, publisher of the e-commerce industry newspaper 'Nihon Net Keizai Shimbun', will host the large-scale online seminar event 'Commerce NEXT by Nihon Net Keizai Shimbun' on June 24th (Wed) and 25th (Thu). Additionally, an in-person networking event will be held on July 23rd (Thu), creating a hybrid experience that blends online and offline engagement.

Keynote Speakers and Sessions The online broadcast will feature keynotes from major commerce companies such as L'Oréal Japan, World, Kyusai, and THE RICH, alongside platform leaders from LINE Yahoo and TikTok Shop. For the in-person event, Ryota Iwasaki, President of Iris Plaza, is confirmed to speak, alongside other high-profile experts including representatives from Euglena.

Key Themes to be Addressed This seminar covers critical e-commerce industry challenges, including 'AI utilization,' 'SNS strategy,' 'countermeasures against inflation,' 'CX improvement,' and 'security.' High-quality video content recorded in a dedicated studio will provide learners with next-generation commerce strategies. The program also features extensive specialist sessions on topics such as e-commerce site construction and payment strategies.

Purpose and Significance This event challenges the current model of commerce, moving beyond simple 'selling' to becoming 'media that assists choice.' Successful case studies, including data-driven mall strategies and customer-centric marketing, will be shared. With the addition of an in-person event for direct networking with industry experts, the program offers a comprehensive platform for deep learning and professional connection.