【Nacht, with over 30 Billion Yen in Sales, Shares Secrets of Influencer Marketing】Free Participation "Commerce NEXT" Featured Seminar Introduction <June 24-25>

Nihon Ryutsu Sangyo Shimbun, publisher of the EC industry trade paper "Nihon Net Keizai Shimbun," will hold a large-scale online seminar event, "Commerce NEXT by Nihon Net Keizai Shimbun," on Wednesday, June 24, and Thursday, June 25. This event, which attracted over 1,700 applicants last year, will expand its course offerings this year and also include a live networking event.

Tomohiro Watanabe, General Manager of Nacht's Influencer Department, is confirmed to speak at the specialist session on June 24.

The lecture title is: "[Over 30 Billion Yen in Sales in 8 Years Since Founding] Influencer Marketing is NOT Obsolete! Proven by Hits in Fabric Softeners and Shampoos. Nacht's Reproducible Operation Know-How to Turn Influencer Marketing into a 'Profitable Investment'."

Lecture Content

Nacht, which consistently achieves results with marketing initiatives such as selling 3,000 units of I-ne's "ReWEAR" in one hour and achieving 1.8 billion yen in annual sales for Boldies' "Cleo's Beaute."

Amidst industry talk that influencer marketing is "obsolete," what lies behind their success?

Exploring the formula for success in influencer marketing.

Details of the Seminar Event

Profile of Tomohiro Watanabe of Nacht

Born in Fukushima Prefecture in 1996. After training at a 3-star restaurant in France, he joined Nacht as a founding member in 2018. At the age of 23, he took charge of the influencer marketing business and grew it into an organization of 100 people. Currently serving as a director, he leads new business development and in-house brand development from multiple angles. He aims to build a group of professionals who create and grow businesses across all industries under the banner of "Business Creation Marketing."

Details of the Seminar Event

Diverse Sessions Also Available

In addition to the keynote, we have prepared a variety of specialist sessions. Specialists in EC site construction, marketing, payment, and security will speak and introduce "next steps" and "next-generation strategies" for the commerce industry.

Key Visual for "Commerce NEXT"

The seminar event is packed with insights and know-how on the most pressing issues in the EC industry, including "AI Utilization," "SNS Strategy," "Countermeasures Against High Prices," "CX Improvement," and "Security." The seminars will be delivered as rich, program-style videos recorded in a dedicated studio.

Details of the Seminar Event

Live Networking Event to be Held on July 23

In addition to the online seminars, we will also hold a live networking event on Thursday, July 23.

At the live networking event, Ryota Iwasaki, President of Iris Plaza, is scheduled to give a special lecture. Additionally, a talk session is planned between Fana (Kim Jinhwan, Kim Sung-hwan), Senior Executive Officer/CEO of Healthcare Company at Euglena, and Yuzuru Nishimori, a specialist in mail-order CRM.

Reporters from "Nihon Net Keizai Shimbun" will also participate in the live networking event to facilitate high-quality exchanges among leading commerce businesses.

Three Major Benefits for Attendees

Receive the "2026 Net Mail Order Sales Ranking TOP 200" data

*Condition: Must watch the seminar and answer the survey.

Be able to participate in the pre-registration, invitation-only live networking event

*Participation is limited, so attendance may not be possible even if registered.

Receive archive viewing by registering by the deadline

*Archive viewing period: June 26 - July 24

Details of the Seminar Event

Event Overview

Event Name: "Commerce NEXT by Nihon Net Keizai Shimbun"

Dates: <Online> Wednesday, June 24, 2026, 10:00 AM - 4:00 PM; Thursday, June 25, 2026, 10:00 AM - 4:00 PM

<Live Networking Event> Thursday, July 23, 2026

Distribution/Venue: <Online> Distributed via EventHub

<Live Networking Event> Held at a conference hall in Chuo-ku, Tokyo (details provided upon invitation)

Organizer: Nihon Ryutsu Sangyo Shimbun Co., Ltd. "Nihon Net Keizai Shimbun"

Participation Fee: Free (pre-registration required)

Details of the Seminar Event

Contact Information:

Nihon Ryutsu Sangyo Shimbun Co., Ltd. "Nihon Net Keizai Shimbun"

"Commerce NEXT" Secretariat

E-mail: [email protected]