Nipponkodo Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Yoshiyuki Tsuchiya) announced the release of the 'Hanafu Small Pack' series, featuring nine fragrance varieties, starting nationwide in Japan on May 20, 2026. The company has overhauled the packaging design and capacity configuration of its previously available small-sized options, establishing a consumer-friendly price point of 500 JPY (excluding tax) for each type.
'Hanafu' is a widely acclaimed incense brand known for its "clear scents inspired by the breath of pure flowers" and its low-smoke characteristics, which leave a refreshing lingering aroma suitable for modern living environments. In October 2025, the company launched a new Osmanthus fragrance and implemented a rebranding of the series, including package designs.
This new 'Hanafu Small Pack' series allows customers to enjoy the updated line-up in a compact format. It is available in all nine varieties (Lavender, Japanese Cypress, Osmanthus, White Plum, Aqua, Japanese Iris, Orange Blossom, Lotus, and Carnation), each retailing for 500 JPY (excluding tax). These are suitable for memorial offerings as well as for use as home fragrance.
Additionally, the company continues to offer the 'Hanafu Three-Type Assortment' (Lavender, Osmanthus, White Plum), which allows users to enjoy different scents depending on the scene or mood, making it a thoughtful gift.
Product Overview: - Hanafu Small Pack (9 types): Lavender, Japanese Cypress, Osmanthus, White Plum, Aqua, Japanese Iris, Orange Blossom, Lotus, Carnation Retail Price: 500 JPY (excl. tax) Net Weight: approx. 50g
- Hanafu Three-Type Assortment: Lavender, Osmanthus, White Plum Retail Price: 1,500 JPY (excl. tax) Net Weight: approx. 40g x 3 boxes
FACT BOX
- Source: PR TIMES
- Category: New Product