It's Not Soy Sauce!? The "Iconic Shape" That Went Viral on X Has Been Upsized! Fish-Shaped Soy Sauce Container 'Lancharm' Becomes an Ice Pack, Launching April 24 (Fri)

Asahi Sogyo Co., Ltd. (Headquarters: Osaka City, CEO: Sotaro Watanabe), manufacturer of the fish-shaped soy sauce container "Lancharm," will release the "Lancharm-shaped Ice Pack" recreating the product's shape starting Friday, April 24, 2026. This is the first official commemorative merchandise celebrating "August 1 Lancharm Day," a day established and certified by the Japan Anniversary Association in 2025.

Detail URL: https://www.asahi-so.co.jp/cat_news/1642/

Popping its head out of the lunch bag is an unexpected "fish-shaped soy sauce container." With a unique look that makes you do a double-take thinking "Wait, what!?", it adds a touch of surprise and fun to your lunchtime. Beyond its visual impact, it boasts practicality as a fully functional ice pack, making it highly recommended for bento scenes during daily commutes to work or school. As dietary styles change with the times, we re-propose Lancharm in a new form to be a companion in your daily life.

Key Points ◆ Design recreating that iconic shape Popping out of cool bags and lunch cloths. This unique design that brings a spontaneous smile will bring comfort to your lunchtime. You can use it as an ice pack, of course, or take it out with you to enjoy hot days while taking photos. ◆ Reliable quality manufactured domestically Leveraging our know-how as a food-related materials manufacturer and trading company, we work with partner manufacturers to ensure high quality. Every single process is carefully finished by human eyes and hands at domestic factories.

Planning Background and Future Development To newly develop Lancharm, which has been loved for many years as a fish-shaped soy sauce container, into an existence that "makes lunchtime fun," we started planning official commemorative goods taking the anniversary "August 1 Lancharm Day" as our starting point. As the first step, we commercialized the ice pack by crossing nostalgia with novelty as an item that can be naturally used in daily life, allowing people to feel the charm of Lancharm in a completely different form than before. We plan to continuously develop products aligned with the anniversary, gradually proposing items that make lunch scenes more enjoyable, and through annual rollouts, we aim to make it a long-loved series that many people look forward to.

Product Overview Product Name: Lancharm Die-Cut Ice Pack Size: Approx. 165 x 74mm Weight: Approx. 70g Price: 880 yen (Base price 800 yen) Release Date: Sequentially from Friday, April 24, 2026 Retailers: Taga Service Area (Upbound), and scheduled to expand sequentially

Company Profile ● Company Name: Asahi Sogyo Co., Ltd. ● Headquarters: 1-4-21 Minamisumiyoshi, Sumiyoshi-ku, Osaka City ● Representative: Sotaro Watanabe, President and CEO ● Capital: 32,000,000 yen ● Business Activities: Manufacture and sales of food-related materials and cooking consumables ● URL: https://www.asahi-so.co.jp/

▶ Inquiries https://www.asahi-so.co.jp/inquiry/

* All product images are for illustrative purposes. Actual specifications and designs may differ. * Please note that the information in this release is subject to change without notice.