Who were the subjects of the pore care survey?

The survey, conducted in February 2026, targeted 100 women in their 40s, 100 women in their 50s, and 58 women in their 60s, totaling 258 women.

What is the trend in pore care values among women in their 50s?

Support for '100% dirt removal and 120% moisture retention' (22%) and 'rejuvenating 50s pores to 20s pores' (27%) are closely aligned.

What is the most important point for pore care among women in their 60s?

'Washing with a beauty essence' is the top priority at 21%, and there is a trend towards emphasizing care over cleansing as age increases.

What is the consumer awareness regarding the 'pore cleansing' beauty trend on social media?

There is growing concern about over-cleansing leading to dryness and skepticism about the traditional approach of 'cleansing to solve'.

What is the parent company of the Future Beauty Science Institute that conducted the survey?

The parent company is Future Co., Ltd., which operates the fermentation beauty brand 'I'm PINCH' and was established in 2008.

Shift in Pore Care Perception for Women 40-60: From 'Aggressive Cleaning' to 'Moisture Protection'

Published May 25, 2026 7:40 PM ・ Updated Jun 14, 2026 8:07 AM ・ 3 min read ・ Source: PR TIMES

A survey of 258 women aged 40-60 by Mirai Co., Ltd. reveals that values emphasizing 'moisture retention and conditioning' are widely supported, overtaking or rivaling traditional 'deep cleaning' and 'rejuvenation' marketing approaches.

Mirai Beauty Science Laboratory, operated by Mirai Co., Ltd. (Headquarters: Nagoya, Aichi; Representative: Toshiharu Yamaguchi), conducted a survey on pore care awareness among 258 women aged 40 to 60 in February 2026. The results indicate that the value of 'conditioning while protecting moisture' is broadly supported across age groups, surpassing approaches focusing solely on 'cleansing power' or 'rejuvenation.'

Survey Topics - 22% of women in their 50s support 'moisture-retaining' appeals, rivaling 'rejuvenation' appeals (27%). - For women in their 60s, 'washing with serum-like smoothness' ranked first at 21%, showing that the older the generation, the more they prioritize 'care' over 'cleansing.' - SNS-style instant appeals, such as 'no pore panic at kiss distance,' only gained 1-3% sympathy across all age groups. - The desire to 'naturally maintain one's current self' is spreading across all generations, outweighing the desire for 'strong rejuvenation.'

Survey Background While strong cleaning claims like 'removing blackheads' remain mainstream in the pore care market, there is an increase in consumer concerns regarding dryness. Particularly for mature skin, there is growing skepticism regarding the premise that 'deep cleaning solves everything.'

About Mirai Co., Ltd. Established in 2008. The company operates the fermented beauty brand 'I'm PINCH' and has spent over 18 years providing skincare that 'naturally conditions' rather than 'forcefully alters' the skin of mature women.

FACT BOX

Source: PR TIMES
Category: Survey
Products / services: I'm PINCH

Shift in Pore Care Perception for Women 40-60: From 'Aggressive Cleaning' to 'Moisture Protection'

⚡ Key Points

Survey Background While strong cleaning claims like 'removing blackheads' remain mainstream in the pore care market, there is an increase in consumer concerns regarding dryness. Particularly for mature skin, there is growing skepticism regarding the premise that 'deep cleaning solves everything.'

About Mirai Co., Ltd. Established in 2008. The company operates the fermented beauty brand 'I'm PINCH' and has spent over 18 years providing skincare that 'naturally conditions' rather than 'forcefully alters' the skin of mature women.

FACT BOX

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