Tokyo Bal Co., Ltd. (Headquarters: Tsukuba, Ibaraki; CEO: Hiroaki Tsutsui, Co-founder: Reiko Tsutsui), a company dedicated to developing food products that address social issues such as food waste, greenhouse gas emissions, and safety, will launch its core brand 'KAWAÌINE' in limited quantities at select 7-Eleven stores in Tokyo and Kanagawa starting June 9, 2026. The products being released are two popular flavors from the 'THIS IS SALAD' series: 'Kale and Fruit Granola Bar' and 'Carrot and Fruit Granola Bar.' To meet the needs of convenience store customers, the size has been adjusted to 40g, and the price has been set to be more accessible. Tokyo Bal conducts product development at its 'New Material Processing Development LAB' in Ibaraki Prefecture. By utilizing highly nutritious parts of vegetables that are often discarded, such as leaves and peels, combined with proprietary know-how, the company develops natural, delicious, and healthy products that go beyond the realm of simple upcycled food. Through this expansion into 7-Eleven, the company aims to provide more customers with the opportunity to try these healthy and delicious snacks, thereby making their sustainable values more accessible. The granola is made using vegetable residue from organic juice production at 'Bell Farm' in Tsukuba, Ibaraki, and is rich in dietary fiber with a natural sweetness.

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  • Source: PR TIMES
  • Category: product_launch