'An Eel That Makes Your Day.' LaQua-Exclusive 'Eel Fortune Slips' to Launch on May 17

Tokyo Unajiro Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo / Representative: Kazutoshi Yoshida) will launch the 'Eel Fortune Slip' (Unagi Omikuji) campaign starting May 17, 2026, exclusively at its Tokyo Dome City LaQua store.

This project was born from the desire for customers to enjoy eel not just as something to 'eat' but as an 'experience that lifts your spirits,' based on the concept of 'An eel that makes your day somehow better.'

Customers who purchase the popular 'Unagiri' (eel rice ball) sold at the LaQua store can draw one 'Eel Fortune Slip.'

The slips contain a randomly sealed 'word from the eel,' such as: 'You can blame it all on the eel.' 'You're the champion today.' 'Let's go home and sleep, shall we?'

This campaign does not offer fortunes that compete for great blessings or prizes.

'You're the champion today.' 'You can blame it all on the eel.' 'Let's go home and sleep, shall we?'

It is a project to enjoy 'just the words you needed right now' along with the eel.

Because Tokyo Dome City is a place 'people come to have fun,' we planned this project to create an atmosphere where people would 'somehow want to stop by' and 'somehow want to draw.'

Moving forward, Tokyo Unajiro Co., Ltd. will continue to disseminate a new eel culture, including not just food but also experiences and atmosphere, under the theme of 'New Possibilities for Eel.'

[Event Outline] Project Name: Eel Fortune Slip Start Date: May 17, 2026 Location: Unajiro Tokyo Dome City LaQua Store Details: Draw one fortune slip with the purchase of an 'Unagiri' (eel rice ball).

[Store Information] Unajiro Tokyo Dome City LaQua Store Inside Tokyo Dome City LaQua, 1-1-1 Kasuga, Bunkyo-ku, Tokyo

[Company Profile] Company Name: Tokyo Unajiro Co., Ltd. Location: 11-6 Nishi-Gokencho, Shinjuku-ku, Tokyo Representative: Kazutoshi Yoshida