Matsuya Foods Co., Ltd. (Headquarters: Musashino City, Tokyo; Representative Director and President: Kazuhiro Kawarabuki) will launch the "Domestic Snow Country-Raised Umami Tomato Loin Cutlet" at its tonkatsu restaurant chain "Matsunoya" from 3:00 PM on Wednesday, May 13, 2026.

"Domestic Snow Country-Raised Loin Cutlet" — sweet and tender, made from domestically raised pork from snowy regions, crisply fried.

The new combination features a garlic-infused umami tomato sauce that enhances the deliciousness of the domestic pork. The special garlic-packed umami tomato sauce is well-known from Matsuya's enduringly popular "Umami Tomato Hamburg." This "magic sauce" has now fatefully combined with the "Domestic Snow Country-Raised Loin Cutlet," nurtured in the northern lands.

The rich umami tomato sauce intertwines with the fine-grained, sweet domestic pork, stimulating the appetite with every bite, overflowing with flavor and aroma. Please enjoy this luxurious collaboration.

Product Name: "Domestic Snow Country-Raised" Umami Tomato Loin Cutlet Set Meal: 1,090 yen "Domestic Snow Country-Raised" Cheese Umami Tomato Loin Cutlet Set Meal: 1,290 yen Single "Domestic Snow Country-Raised" Umami Tomato Loin Cutlet: 890 yen Single "Domestic Snow Country-Raised" Cheese Umami Tomato Loin Cutlet: 1,090 yen

*All prices include tax. In-store and takeout prices are the same including tax. *Takeout is available. Miso soup for takeout requires an additional charge. *Shareholder benefits tickets can be used for the above menu (excluding single items).

Release Date: From 3:00 PM on Wednesday, May 13, 2026

Target Stores: Matsunoya stores nationwide, excluding some locations. *Excluding Okinawa stores. *Please contact the store directly regarding availability.

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◎Tonkatsu Matsunoya [Official] X (formerly Twitter) Account @matsu_noya Packed with development stories for new menus and service plans. Casual requests you post might even take shape in all stores...

◎Distributing great coupons! Order through "Matsuben Net" for advantageous pre-orders! "Matsuya Foods Official App" Information on various brands, mobile orders, and Matsuben Net. We also distribute even better coupons. URL: https://www.matsuyafoods.co.jp/mobile/

◎Supports a wide range of cashless payments Cashless payments offer advantageous point rewards. Usage is very easy! URL: https://www.matsuyafoods.co.jp/qr_payment/

◎"All-you-can-eat" rice refills for in-store dining at some locations! Matsunoya offers a "free rice refill" service at some stores. Target stores: https://bit.ly/3uh2Iqv

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  • Source: PR TIMES
  • Category: New Product