[Matsuya] New Proposal from Matsuya! Creamy Rich Sweet "Soy Milk Pudding" Now Available

Matsuya Foods (Headquarters: Musashino City, Tokyo; President and Representative Director: Kazutoshi Waribiki) is pleased to announce the launch of "Soy Milk Pudding" at Matsuya, known for its Gyumeshi, curry, teishoku, and other rice bowls, starting at 10 AM on July 14, 2026 (Tue).

Authentic Japanese Sweets Debut at Matsuya.

Indulge in the melt-in-your-mouth rich "Soy Milk Pudding" for dessert or during your cafe time.

Matsuya is introducing an authentic Japanese sweet perfect for after-meal dessert or a relaxing cafe break. This is our signature pudding, perfected for its "creamy richness and melt-in-your-mouth deliciousness" unique to soy milk. It comes with "kuromitsu" (black sugar syrup) to enhance its luxurious richness and fragrant "kinako" (roasted soybean flour), which perfectly complements the rich soy milk pudding. Please enjoy the harmony of melt-in-your-mouth texture and Japanese flavors by adding your preferred amount.

Additionally, when you order through the official Matsuya app, you can purchase it for 30 yen less than the regular price. Please give it a try.

Product Name: Soy Milk Pudding 180 yen

*When ordering through the official Matsuya app, you will receive a 30 yen discount from the regular price.

*When ordering as a set with a main menu item, you will receive a 20 yen discount from the regular price.

Sales Period: Starting at 10 AM on July 14, 2026

Eligible Stores: Matsuya stores nationwide, excluding some locations.

*Excluding Okinawa stores.