BRAASI INDUSTRY, a bag brand based in Prague, Czech Republic, has announced a new chapter in Japan. Starting April 2026, Tsuda Shokai Co., Ltd. (Kobe City) will serve as the official Japanese distributor, introducing a new lineup to the Japanese market.

Brand Site: https://tsudakobe.jp/pages/braasi-industry

About Announcement BRAASI INDUSTRY was founded in 2013 in the Czech Republic. Since its inception, the brand has operated its own factory, which was designed and renovated by the founders. Every single product continues to be handmade by skilled artisans in their Prague workshop. With this change in distribution, the brand aims to deliver an even deeper brand experience to discerning customers in the outdoor, lifestyle, cycling, and travel segments in Japan.

History From an apartment kitchen to a self-managed factory in Prague. 2013: Founded BRAASI INDUSTRY in Prague. Produced the first bag in an apartment room. 2016: Designed and renovated a former aluminum factory to establish the current workshop. Everything from design to production, packaging, and shipping is handled under one roof. 2026: Tsuda Shokai Co., Ltd. appointed as the official Japanese distributor. Relaunch of the new lineup for the Japanese market.

CORE VALUE 01 - HAND MADE: 100% Handmade in Prague. Every process from cutting to sewing is completed in-house, achieving precision and durability not found in mass production. 02 - FUNCTION: Utilization of high-performance fabrics. Materials such as X-PAC® and CORDURA® UX10 are selected for their waterproof and lightweight properties to achieve functional beauty.

FLAG SHIP MODEL: WICKER X-PAC The ultimate roll-top that traverses the city and the field. BRAASI's signature model made from X-PAC® material. The external expandable cross-net can store everything from helmets and skateboards to rain gear. It features a side PC slot compatible with 15-inch MacBooks. The roll-top structure allows for adjustable capacity, making it a versatile bag for everything from business trips to outdoor adventures.

Company Profile Company Name: Tsuda Shokai Co., Ltd. Location: 5-3-4 Ikage-cho, Suma-ku, Kobe, Hyogo, Japan Representative: Yasuhisa Tsuda Established: February 1936 Business: Manufacturing and trade of fishing tackle, outdoor equipment, and general merchandise.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: WICKER X-PAC