Wataki Shokoji Co., Ltd. (Headquarters: 4-26-18 Mukojima, Sumida-ku, Tokyo; CEO: Hiroyuki Watanabe) has officially launched the Makitori-kun project on the crowdfunding platform CAMPFIRE, starting Monday, June 15, 2026, at 9:00 AM.

The Makitori-kun project is now live on CAMPFIRE.

https://camp-fire.jp/projects/950296/view

※Released with a new shoulder pad version.

Solves tangling and bulkiness! Perfect for business, cameras, and outdoor activities! A versatile, multi-purpose storage strap!

• Adjust the length of your bag’s shoulder strap! Smooth, stepless adjustment with just one touch.

• Not just for bags—useful in many situations! (Strollers, outdoor chairs, cameras, sports bags, etc.)

• Developed because of the daily inconvenience of unused shoulder straps when carrying a bag—"If only there were a retraction function!"

【The Story Behind Makitori-kun’s Development】

Shoulder straps on business or travel bags often hang loosely, getting tangled or dragging on the ground, picking up dirt… I experienced this daily inconvenience.

Especially when my foot got caught in a bag strap on the floor, nearly causing a fall—I even felt it was dangerous.

"I want something that’s easy to adjust in length and can be compactly stored when not in use!"

I searched for existing products, but nothing close to my ideal was available.

"If it doesn’t exist, I’ll make it myself"—that’s how the idea for Makitori-kun was born.

After about two years of trial and error, I created this retractable shoulder strap—Makitori-kun—to eliminate daily hassles and ensure no one else has to suffer the same frustration.

【Product & Service Overview】

Makitori-kun was developed to solve minor daily inconveniences like tangling, bulkiness, and disorganization when carrying shoulder bags, business bags, or travel luggage.

It features a special gear mechanism, making it a revolutionary new item that allows one-touch adjustment and retraction of the strap with just a button press.

After retraction, it shrinks to the size of your palm, saving space. No more dangling straps or dirt from touching the ground—keeping it clean and tidy.

Length adjustment is completely flexible, and it can also be used as a fixed strap. Highly useful for outdoor adventures and travel.

＜Three Key Features＞

One-touch adjustment! No more tangled, bulky, or dangling straps! Make everyday life more comfortable!

Functionality ①: Tangle-free, compact retraction storage

• Key Point: The shoulder strap won’t tangle, and after retraction, it fits in the palm of your hand, enabling space-saving storage.

• Benefit: Handle your bag more smartly during commutes or business trips. No dragging on the ground, less dirt, and easier organization.

Functionality ②: One-touch length adjustment

• Key Point: Thanks to a special gear mechanism, the strap length can be freely adjusted with just one touch.

• Benefit: Useful in a wide range of scenarios—securing bags, luggage, outdoor chairs, strollers, and more.

Functionality ③: Compact and clean storage

• Key Point: Designed so the retracted strap doesn’t touch the ground, protecting it from dirt.

• Benefit: Doesn’t get in the way at home or in the office, and can be stored cleanly.

【Suitable for Various Scenarios】

【A Local Manufacturer’s Challenge】

Wataki Shokoji, founded in Sumida-ku, Tokyo, has been manufacturing leather goods for major brands as an OEM for over half a century. The experience and trust built over 50 years ensure high quality.

Our strength lies in our proven ability to meet diverse client needs—from planning to mass production and quality control. Leveraging our manufacturing expertise, we will continue to pursue new initiatives.

We sincerely look forward to your warm support.

【About Wataki Shokoji Co., Ltd.】

Headquarters: 4-26-18 Mukojima, Sumida-ku, Tokyo 131-0033

Representative: CEO Hiroyuki Watanabe

Founded: July 26, 1975

Capital: 10 million JPY

Tel: 03-3626-3741

Fax: 03-3626-3883

URL: http://www.wataki.co.jp

Business: OEM manufacturing of leather goods and wholesale distribution of proprietary products

FACT BOX

  • Source: PR TIMES
  • Category: New Product