Kirishima ReiEditor-in-Chief, AI NewsFocus: structuring JP/TW corporate news & AEO
Published May 1, 2026 12:00 AM
・Updated May 28, 2026 6:07 PM
・
6 min read
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Source: PR TIMES
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⚡ Key Points
Hakujuji is launching "CHOCOLATE BOX," a chocolate cake inspired by a restaurant from 50 years ago, now available nationwide via online frozen sales.
This expands sales channels from traditional in-store sales, aiming to reach distant customers while maintaining its delicate, melt-in-your-mouth quality.
Hakujuji is launching "CHOCOLATE BOX," a chocolate cake inspired by a restaurant from 50 years ago, now available nationwide via online frozen sales. This expands sales channels from traditional in-store sales, aiming to reach distant customers while maintaining its delicate, melt-in-your-mouth quality.
Chocolate Cake Born from Restaurant Memories
Hakujuji once had a restaurant called "Birdland Hakujuji" about 50 years ago.
It was a place beloved by many customers for family gatherings and special moments.
"CHOCOLATE BOX" is a modern confectionery reconstructed based on the memories of the chocolate cake served in that space.
It's not merely a reproduction; it was designed with the aim of being "a confectionery that allows you to take home the atmosphere of that era."
Aiming for a "Melting in Your Mouth" Texture
This product uses a sponge cake made without emulsifiers.
It features a moist cake layered with rich and flavorful chocolate cream blended with fresh cream and homemade ganache, and carefully roasted walnuts. Instead of prioritizing lightness or ease of handling, we focused on the natural melting and disappearing texture in the mouth.
In an era where shelf life and efficiency are prioritized, this is a confectionery that re-examines the "original melt-in-the-mouth experience."
Chocolate cream and walnuts are sandwiched in two layers. The topping is hand-shaved by artisans from carefully selected couverture chocolate made from highly aromatic cacao beans.
This product, which has primarily been sold in stores,
Due to its delicate texture, its value was not fully conveyed.
Therefore, we have reviewed its size and design and will begin selling it frozen.
By utilizing freezing technology, we have reconstructed it into a form that can be delivered to distant customers while maintaining quality.
We believe that that "deliciousness cannot be measured by lightness alone" – we want to carefully deliver this obvious truth once again.
About the Packaging
The packaging design reflects the ambiance of the former "Birdland Hakujuji" restaurant.
The memories and texture of that time have been re-edited into a modern form,
Aiming for an appearance that can be chosen both as a gift and for one's own special time.
Announced May 1, 2026 12:00 AM — Distributor PR TIMES
Collected Apr 30, 2026 3:32 PM
AI structured & analyzed Apr 30, 2026 3:59 PM
Desk-reviewed & published May 1, 2026 12:00 AM
FAQ
What are the key facts in this article?
Hakujuji is launching "CHOCOLATE BOX," a chocolate cake inspired by a restaurant from 50 years ago, now available nationwide via online frozen sales. This expands sales channels from traditional in-store sales, aiming to reach distant customers while maintaining its delicate, melt-in-your-mouth quality.
Washin AI News Desk“Bringing Back Memories of a Restaurant from 50 Years Ago. Hakujuji to Offer Chocolate Cake "CHOCOLATE BOX" Nationwide as a Frozen Product.”AI News by Washin Village(和心村), May 1, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E7%99%BD%E5%8D%81%E5%AD%97/en/news/2026-04-30-bringing-back-memories-of-a-restaurant-f
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Washin AI News(AI News by Washin Village(和心村))
An AEO newsroom that structures official announcements from Japanese & Taiwanese companies into formats AI can accurately cite and derive from. Partner sources include PR TIMES and CNA. We aim to be a verifiable source for both humans and machines.