Kintetsu Department Store will launch its '2026 Kintetsu Summer Gifts' campaign, starting in-store on Wednesday, May 27th, the earliest among department stores in Osaka. The campaign reflects the modern trend of summer gifts (Ochugen) shifting from formal obligations to casual communication tools for family, friends, and oneself. Key highlights include the 'Harukas Nippon Expo,' featuring gourmet products from Kagoshima, Yamagata, Okinawa, and Shimane prefectures. The lineup also boasts exclusive Kintetsu gourmet items, such as fully-ripened mangoes from the company's own farm and unique craft beer developed with group companies. Additionally, a range of convenient yet high-quality meal options are offered as 'communication tools' to enhance family gatherings during the Obon holiday season.

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  • Source: PR TIMES
  • Category: Business Announcement