*1 Industry First (Japan First): Refers to the launch of a sandwich using 'unagi miso' at a premium bread specialty store.

Ginza Nishikawa Co., Ltd. (Head Office: Chuo-ku, Tokyo), which operates the premium bread specialty store 'Ginza Nishikawa', will launch the 'Unagi Miso Sandwich', the industry's first sandwich using 'unagi miso', for a limited time on Doyo no Ushi no Hi (Day of the Ox).

This product features specially made unagi miso and eel, which has been simmered until tender and then grilled to a fragrant finish, luxuriously sandwiched between Ginza Nishikawa's 'Premium Bread Made with Particular Attention to Water'. We propose a new and unprecedented taste created by the fusion of Japanese ingredients and premium bread.

This product will be sold for three days only, from Friday, July 24, 2026, to Sunday, July 26, 2026, on a completely reservation-only basis, with a limit of 300 servings.

Development Background and Concept

"For this year's Doyo no Ushi no Hi, a more special feast."

This is how the 'Unagi Miso Sandwich' was born. Ginza Nishikawa has delivered rich moments to daily dining tables through its 'Premium Bread Made with Particular Attention to Water', which uses its own original alkaline ionized water. This time, we pursued new possibilities for our premium bread and challenged ourselves to fuse it with 'eel', a representative of Japanese food culture. By luxuriously using the brand eel 'Deshiko' from Lake Hamana and a rich unagi miso, we have achieved an unprecedented new taste where the rich umami of each ingredient is gently enveloped by Ginza Nishikawa's 'Premium Bread Made with Particular Attention to Water'. Enjoy the classic Doyo no Ushi no Hi treat with premium bread. The 'Unagi Miso Sandwich' proposes a new form of feast, combining the charms of both Japanese cuisine and bread.

1 Luxuriously featuring 'Deshiko', the new brand eel from Lake Hamana

We use 'Deshiko', a new brand eel from Lake Hamana that was born in 2024. 'Deshiko', characterized by its thick, tender flesh and elegant fat content, is slowly simmered until tender and then grilled to a fragrant finish. You can enjoy a luxurious taste woven from rich umami and a delicate aftertaste.

2 A profound flavor enhanced by rich unagi miso

We use a special unagi miso that condenses the umami of eel. When layered with the fragrantly grilled 'Deshiko', the richness and aroma harmonize, creating an unprecedented profound flavor. A sandwich using unagi miso is a new proposal, the first of its kind in the premium bread specialty store industry.

3 Exquisite harmony with 'Premium Bread Made with Particular Attention to Water'

Our 'Premium Bread Made with Particular Attention to Water', made with our own developed alkaline ionized water, is characterized by its soft texture all the way to the crust and a silky smooth melt-in-your-mouth feel. It gently envelops the umami of the brand eel and special unagi miso. We propose a 'modern Japanese' taste unique to Ginza Nishikawa, woven from Japanese food culture and premium bread.

Product Overview

Product Name:

Unagi Miso Sandwich

Price:

3,000 yen (tax included)

How to Reserve:

Reservations accepted by phone at each store or via the official website (https://ginza-nishikawa.jp/)

Sales Method:

Limited to advance reservations, in-store pickup on designated dates

Reservation Period:

Wednesday, July 1, 2026 - Monday, July 20, 2026

In-store Pickup Dates:

For 3 days from Friday, July 24, 2026, to Sunday, July 26, 2026

Sales Quantity:

Limited to 300 servings (Note: Sales will end once the planned quantity is reached)

Sales Stores:

Selected limited stores of Ginza Nishikawa

(Ginza Main Store, Tsukiji Store, Mita Keio University Front Store, Kuramae Store, Seibu Ikebukuro Store, Kinshicho Marui Store, Sogo Yokohama Store)

Supervision

The special unagi miso for this product was developed under the supervision of 'Nihon Ryori Yamazaki', a Japanese restaurant in Kyobashi, Tokyo. Incorporating Japanese techniques that value the natural flavors of the ingredients, it enhances the umami of the eel and creates a refined taste.

Ginza Nishikawa

Ginza Nishikawa opened its main store in Ginza on September 13, 2018, and operates numerous premium bread specialty stores nationwide. At Ginza Nishikawa, by using our own developed alkaline ionized water as the brewing water, we maximize the umami of ingredients such as the highest grade Canadian flour, butter, fresh cream, and honey, delivering bread with a refined sweetness, a soft crust, and a silky smooth, moist texture. In addition to 'Premium Bread Made with Particular Attention to Water', popular products include 'Premium Azuki Bean Bread Made with Particular Attention to Water', which features azuki beans rolled into a beautiful spiral pattern, and 'First-of-the-Month Bread', which incorporates seasonal flavors and is sold for a limited time from the 1st to the 10th of each month.

Ginza Nishikawa Ginza Main Store

Address: Cabinet Building 1F, 1-27-12 Ginza, Chuo-ku, Tokyo

Business Hours: 10:00 - 18:00 (Closes when sold out) *Irregular holidays

TEL: 03-6263-2400

Please check the website for information on stores nationwide.

https://www.ginza-nishikawa.co.jp

<Inquiries regarding this matter>

Ginza Nishikawa PR Office, Public Relations, Contact: Sato

TEL: 03-6263-2401 FAX: 03-6263-2402

E-Mail: [email protected]

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  • Source: PR TIMES
  • Category: 商品発売