[Tohoku/Sendai] Curry shop launched via "MAGARIBA," a new zero-initial-cost business model, hits 1,000 servings in its first month; featured on Sendai Television's "Ara Ara Kashiko," Instagram campaign running until April 7

HACHIYA CURRY Sendai Kokubuncho has surpassed 1,000 total servings sold in approximately one month since its opening on February 27, 2026. The shop is a new dining model launched as the first location of "MAGARIBA," a space-sharing platform operated by Zeroichi Inc. that utilizes vacant times and spaces.

Increased attention through TV and web coverage This shop was featured as a new store opening on the popular Sendai Television program "Ara Ara Kashiko." Furthermore, it was covered by the local information media "Sendai Tsu-shin." This dual exposure across television and web media accelerated customer visits, leading to the milestone of 1,000 servings in a short period after opening.

A new dining model that realizes "low-risk business launches" This shop was opened through "MAGARIBA," a space-sharing platform operated by Zeroichi Inc. that utilizes vacant times and spaces. While traditional restaurant openings typically require several million to over 10 million yen in initial costs for security deposits and interior construction, MAGARIBA enables low-risk openings by utilizing the vacant spaces of existing businesses, significantly reducing initial costs. Reaching 1,000 servings serves as a case study demonstrating the potential of this new store model, which combines "low-risk opening" with "pre-planned customer acquisition."

1,000 Servings Milestone Campaign To express our gratitude for your continued support, we are holding a limited-time campaign.

[Period] Until April 7, 2026 [Details] Customers who order curry will receive one of the following for free: 1. Free cheese topping 2. Free large serving of rice [Conditions] Follow the official Instagram account and show it at the time of payment. Instagram: https://www.instagram.com/hachiya_curry_sendaikokubuncho/

About HACHIYA CURRY HACHIYA CURRY is a curry brand originating from Shibuya. We serve "Dashi Curry," which brings out the maximum umami of the broth by slowly simmering minced meat and vegetables. The spice level is mild, designed to be enjoyed by a wide range of generations, and customization with original spices is also available. The Shibuya location is frequented by many celebrities and has gained popularity through word-of-mouth.

About MAGARIBA MAGARIBA is a "space-sharing platform" that utilizes the off-hours and vacant times of restaurants and shops to provide "space" and "opportunities" to those who want to take on challenges or start new businesses. It enables low-risk business launches and supports the creation of new businesses and regional revitalization.

"The activities of the club president working hard to operate MAGARIBA are available at: Instagram: https://www.instagram.com/magariba_club/ Under the title 'The Club President Creating a Stage for Store Challenges.' Please take a look if you are interested."

[MAGARIBA Inquiries] For those who want to challenge themselves by opening a store: https://lin.ee/RHVt29q For those who want to monetize their shop's vacant time: https://lin.ee/rhdGUAB

Store Information Store Name: HACHIYA CURRY Sendai Kokubuncho Address: 4-7-7 Ichibancho, Aoba-ku, Sendai, Miyagi 980-0811 Business Hours: - Until Monday, April 6, 2026: 11:00 - 20:00 - From Tuesday, April 7, 2026: 11:00 - 15:00 Closed: Every Wednesday Instagram: https://www.instagram.com/hachiya_curry_sendaikokubuncho/

Inquiries regarding this matter Zeroichi Inc. Contact: Kakeru Takayanagi Email: [email protected] Phone: 090-8052-3892