Ito-Yokado Launches 'EASE UP Acai Bowl', the First Dessert from the 'EASE UP' Frozen Food Brand, Supervised by MISS JAPAN Shiori Kojima

'EASE UP Acai Bowl' Supervised by MISS JAPAN Shiori Kojima: The First Dessert from 'EASE UP'

Ito-Yokado Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Yukio Mafune) announced that it will release 'EASE UP Acai Bowl', the first dessert product from its original frozen food brand 'EASE UP', starting May 25, 2026, at 196 Ito-Yokado, York Foods, York-Mart, and York-Price stores nationwide.

In recent years, the market for acai bowls has expanded, driven by growing health consciousness. Consumers support acai bowls for their rich nutritional profile—including iron, calcium, and polyphenols—as well as the generous fruit toppings.

Furthermore, acai bowls have gained popularity on social media among younger generations and health-conscious consumers. As specialty shops expand, there is a rising demand for frozen desserts that can be enjoyed easily at home.

In response to these trends, Ito-Yokado has developed this product under the theme of 'recreating restaurant quality in a frozen meal', ensuring that an authentic acai bowl can be enjoyed conveniently at home.

'EASE UP Acai Bowl' features a smooth acai base combined with carefully selected fruits and toppings, providing a satisfying texture and flavor. It is recommended not only as a dessert but also for breakfast, snacks, or light meals.

Additionally, the product was developed under the supervision of Shiori Kojima, who was selected as MISS JAPAN 2022 and is active with a focus on 'food' and 'beauty'. The product was finished with a consistent concept, from ingredient selection and product design to packaging.

Ito-Yokado remains committed to developing products that meet the needs of customers, aiming to provide goods and services that make daily life more enjoyable, rich, and convenient.

### Product Overview - Product Name: EASE UP MISS JAPAN Shiori Kojima Supervised Acai Bowl 190g - Price: 698 JPY (753 JPY including tax) - Release Date: Sequential launch starting May 25 (Mon) - Features: An authentic acai bowl featuring Brazilian acai topped with four kinds of fruits (banana, strawberry, pineapple, and blueberry). You can easily enjoy restaurant-like flavors at home.

### Comment from Shiori Kojima 'Based on my experience as MISS JAPAN, where I have valued "beauty from within," I supervised this product to ensure it can be enjoyed naturally by those who are conscious of their beauty and health. I focused on achieving both "deliciousness" and satisfaction. I hope that even on busy days, you can enjoy this as a moment to easily refresh yourself.'