Ito-Yokado & York Start Accepting Reservations for '2026 Doyo no Ushi no Hi' on May 27 (Wed)!

Ito-Yokado Co., Ltd. will begin accepting reservations for '2026 Doyo no Ushi no Hi' products on Wednesday, May 27, 2026, at 196 stores including Ito-Yokado, York Foods, and York-Mart, as well as on their reservation website. This year's Doyo no Ushi no Hi is July 26 (Sun). Following a record-breaking bountiful harvest of young eels last year, we have reviewed the prices of some products this year, offering them at more affordable prices than last year. We have prepared a wide lineup to satisfy customers in terms of both price and quality. This year, we have revised the prices of 'Eel Rice Box (using Kagoshima eel)' from 1,680 yen to 1,580 yen, and 'Eel Rice Box (using Shizuoka eel)' from 4,580 yen to 3,980 yen (base prices).