coen, operated by coen Co., Ltd. (HQ: Minato-ku, Tokyo; CEO: Tatsuya Kimura), which aims to create lifestyle standards under the philosophy of 'Refined Sense and Playful Spirit,' will launch a collaboration with outdoor brand DOD on Friday, April 24, 2026.

The theme is 'Play in the Park.' Aiming to add a bit of 'play' to everyday life, the collection features items that make you want to go out, from daily park play to weekend outdoor adventures. Pre-orders on the coen ONLINE STORE, which began on April 10, 2026, were extremely well-received, with some items selling out within just one hour.

To commemorate the collaboration, special campaigns and novelties are available.

### Item Examples (Prices include tax) - **Women's & Men's:** - Natsukashima-tea (T-shirt): ¥3,960 - Senashaka-tea (T-shirt): ¥4,510 - Usapisaro Hoodie: ¥6,930 / Usapisaro Pants: ¥6,930 - Shonen Tanpan (Shorts): ¥4,950 - **Kids:** - Kids Natsukashima-tea: ¥2,530 - Kids Senashaka-tea: ¥2,970 - **Accessories:** - Usapina coen Bear: ¥1,760 - Kinchagena (Pouch): ¥5,500 - Hyokkori Usa Pouch: ¥3,300 - coen Usa Logo Cap: ¥3,960

### Overview - **Release Date:** April 24, 2026 (Fri) - **Availability:** coen stores nationwide (excluding some outlets) and coen ONLINE STORE. - **Kids Items:** Available at 20 selected stores including Aeon Lake Town Koshigaya, Aeon Mall Fukuoka, and Tokyo Skytree Town Solamachi.

### Campaigns - **SNS Giveaway:** Follow, like, and comment on coen's official Instagram (@coen_official) for a chance to win a rare 'Park Usabukuro' (only 10 in the world) and an 'Usapina coen Bear.' - **Novelty 1:** coen x DOD collaboration sticker. Distributed to those who purchase at least one collaboration item at stores. - **Novelty 2:** Pyon-Pyon Pins (Pink). A limited-edition pink color of DOD's pin collection project. Available for purchases over ¥5,000 at stores (Limited to 1,000 units).

### About the Brands - **DOD:** An outdoor brand with the concept 'StayCrazy,' creating unique and playful camping gear to increase the number of 'crazy adults' in a good sense. - **coen:** A brand based on 'Good Wear, Good Friends,' delivering fashion that fits the current mood to make every day special.

FACT BOX

  • Source: PR TIMES
  • Category: New Product