Lacoste Harajuku Exclusive: My Lacoste Artist Program Vol.10 x yoshi47 Limited Collection Launch

French premium fashion sports brand LACOSTE (Lacoste) presents its Harajuku-exclusive My Lacoste Artist Program. The 10th edition welcomes artist yoshi47, who has been active across various fields both in Japan and internationally, launching original merchandise from July 18, 2026.

At Lacoste Harajuku, the brand reinterprets its DNA through Harajuku’s unique culture—street style, French craftsmanship, Japanese aesthetics, sports, fashion, art, creativity, music, and café culture—under the theme of 'the chemical reaction born from connections through the crocodile.' As part of this initiative, the My Lacoste Artist Program partners with artists from diverse fields to release limited collections featuring crocodile motifs infused with each artist’s unique creativity. Previous editions have featured collaborations with MHAK/Masahiro Akutagawa (Vol.1), KAGAMI Takeshi (Vol.2), SOEDA Nana (Vol.3), MACCIU (Vol.4), HAyU/KOgawa Manabu (Vol.5), imase (Vol.6), ESOW (Vol.7), 5eL (Vol.8), and Godzilla (Vol.9), each delivering distinctive and vibrant collections.

Regarding this collaboration, yoshi47 shared: 'I usually draw characters with a secondary character that resembles a wolf or wild dog. In this collection, that character transforms into a crocodile.' On the unexpected fusion of themes, he added: 'I was reading the book "The Three-Body Problem" during the final design phase, so extraterrestrial elements naturally found their way into the artwork.' Notably, this edition introduces a rarely seen item in past collaborations: a mug. Inspired by his personal interest in pottery, yoshi47 found a serendipitous connection with Maruasa Seitoujo, a renowned manufacturer in the Mino ware tradition known for its deep history in mugs and coffee cups. The collaboration was born from this shared passion. yoshi47 described the creative process: 'I approached this not as my usual detailed paintings, but with a more spontaneous, one-shot line style.' The resulting collection features bold, eye-catching designs that spark joy and excitement when worn.

yoshi47 / Yoshi

Born in 1981 in Gifu Prefecture and raised in Aichi Prefecture, yoshi47 began BREAKING and GRAFFITI in 1997. In 2001, he moved to California, USA, where he encountered authentic street art. He continued his artistic activities across various U.S. states, worked as a bike messenger in San Francisco, and upon returning to Japan, served as a messenger in Tokyo. Today, he is based in Atsumi Peninsula, Aichi Prefecture, where he paints daily, inspired by surfing and snowboarding, while actively participating in group exhibitions, solo shows, and mural projects in Japan and abroad. IG: @yoshi_47

[Product Details] *All prices include tax

T-shirt (¥15,400) – 1 color (White)

T-shirt (¥15,400) – 1 color (White) T-shirt (¥15,400) – 1 color (Black)

T-shirt (¥15,400) – 1 color (Black) Cap (¥13,200) – 1 color (Black)

Bag (¥13,200) – 1 color (Beige) Mug (¥2,750) – 1 color (White)

Mug (¥2,750) – 1 color (White) Sticker set (2 types, ¥1,320)

Sticker set (4 types, ¥1,320)

My Lacoste Artist Program Vol.10 will be available from the following date:

Lacoste Harajuku Store – Starting Saturday, July 18

About Lacoste

Since manufacturing its first polo shirt in 1933, Lacoste has spread vibrant elegance worldwide by blending authentic sports heritage with unique, original lifestyle offerings for women, men, and children. By fusing sport and fashion, Lacoste liberates the wearer, brings movement into daily life, and enables free self-expression. Across all collections, the brand expresses timeless elegance through a harmonious balance of creativity and tradition. Since its founding, the aura of the crocodile logo has been passed down across generations, evolving into a symbolic emblem that transcends mere design. Lacoste products have spread from country to country, generation to generation, and fan to fan, establishing themselves as iconic representations of emotional connection with the brand. Lacoste’s enduring elegance fosters a vast community where people respect and embrace diverse values and differences.

Lacoste is a national brand under the MF Brands Group, which also includes Aigle, Gant, Tecnifibre, and The Couples. The brand currently operates a network of 1,100 stores across 98 countries. For more information about Lacoste, please visit:

https://corporate.lacoste.com/ https://mf-brands.com/

Product Inquiries Lacoste Customer Service Center: 0120-37-0202

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