World Co., Ltd.'s new brand "ALL NEW MART," directed by creator Mika Oitsuki, will hold its first POP-UP STORE at Harajuku's "THE PLUG" gallery from June 20-21, 2026. The brand focuses on relaxed summer wear and personal philosophy over trends. The pop-up features the brand icon "new-chan's" weekend room theme. Displayed items are samples only; purchases must be made online. A concurrent pop-up by flower shop "logi PLANTS & FLOWERS" will also be available on-site.
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: THE PLUG / logi PLANTS & FLOWERS
- Products / services: ALL NEW MART / POP-UP STORE