MIS Launches New Label "GENERAL LABEL" on May 13, 2026, Simultaneously Opening Official EC Site

MIS (Make It Simple) is a brand born in Los Angeles in 2014. With a background of developing products compliant with MIL-SPEC (military specifications) set by the US Department of Defense, the brand has pursued durability and practicality. Based on the philosophy of "Make It Simple," which is also the origin of the brand name, MIS proposes simple and sophisticated designs that eliminate waste.

This new "GENERAL LABEL" line is a JAPAN LIMITED line focused on daily use in Japan, building upon this philosophy. It reinterprets designs to blend with contemporary lifestyles and fashion, offering products that combine functionality and fashionability. These items are proposed for a wide range of scenes, from commuting to school/work to weekend outings.

In conjunction with this launch, the latest collection is now available for purchase on the official e-commerce site.

Product Lineup

### DAYPACK KHAKI/BLACK Product Number: MIS2615007 ¥14,850 (tax included) A MIS-like daypack that incorporates characteristic side strap details into a basic daypack. The nylon twill fabric is treated with water repellent finish. https://miscalif.jp/products/backpack-1

### BACKPACK BEIGE/BLACK Product Number: MIS2615006 ¥24,750 (tax included) Designed with military elements such as side straps and MOLLE system, while considering size and functionality for daily use. The powder-touch nylon fabric is treated with water repellent finish. https://miscalif.jp/products/backpack

### SHOULDER BAG BEIGE/GRAY/BLACK Product Number: MIS2615009 ¥11,000 (tax included) A shoulder bag whose capacity can be expanded by opening the zipper at the bottom. An outer garment can be attached to the belt, which is also a design point. The coated nylon fabric is treated with water repellent finish. https://miscalif.jp/products/shoulder-bag

### MILITARY QUILTED EFFECTS BAG BLACK/BEIGE/YELLOW/PINK/BLUE/GREEN Product Number: MIS2615013 ¥5,280 (tax included) Utilizes military-iconic ripstop fabric with quilting. Available in basic and neon colors. Modernly arranged based on actual US military items, with additions like an internal mobile pocket. The ripstop fabric is treated with water repellent finish. https://miscalif.jp/products/military-quilted-effects-bag

### MILITARY QUILTED HELMET BAG BLACK/BEIGE/YELLOW/PINK/BLUE/GREEN Product Number: MIS2615014 ¥10,450 (tax included) Utilizes military-iconic ripstop fabric with quilting. Available in basic and neon colors. Based on the iconic US Air Force helmet bag, rearranged to a size suitable for daily use. Pulling the parachute cords on both sides allows it to change into a drawstring-like silhouette. The ripstop fabric is treated with water repellent finish. https://miscalif.jp/products/military-quilted-helmet-bag

Official Website https://miscalif.jp/

Instagram https://www.instagram.com/mis_general_label/

Contact Company Name: Goko Co., Ltd. Contact Person: Iwata TEL: 03-5770-5540 Email: [email protected]