Anti-Odor Imabari Towel Brand 'KIYORA' Joins Hometown Tax Program After 3,000% Crowdfunding Success

Imabari Akinai Shosha and veteran towel maker Kontex have launched 'KIYORA,' a brand specialized in antibacterial and deodorizing functions, as a hometown tax gift for Imabari City. Developed to solve towel odor issues reported by 92.8% of surveyed users, KIYORA utilizes three types of functional yarns integrated into the fiber itself. Following a successful Makuake campaign that raised over 3 million yen, the brand now offers three lines: PREMIUM, MOKU, and skin care.