Fashion Subscription Service 'AnotherADdress' Opens Limited-Time OMO Store 'AnotherADdress TOKYO' at Toranomon Hills Glass Rock Gallery!

Daimaru Matsuzakaya Department Stores' fashion subscription service, 'AnotherADdress,' following its limited-time store in Nihonbashi, will open its second location, 'AnotherADdress TOKYO in Glass Rock Gallery,' at Toranomon Hills Glass Rock Gallery, operated by Mori Building Co., Ltd., starting Wednesday, June 24, 2026.

◆ Store Concept: "Because We Love Clothes, We Rent Them."

In February 2026, we held our first limited-time store, 'AnotherADdress TOKYO,' in Nihonbashi. Under the concept of "More relaxed than buying. Freer as you wear it," we proposed a new way of experiencing fashion through "experience" – seeing and touching – and "using" items without purchasing them. Now, at 'Toranomon Hills Glass Rock Gallery,' a co-creation hub for solving social issues, we have evolved into a "place of choice" for smart rentals, based on environmental considerations. We express the mental richness and sense of lifestyle that go beyond convenience with the phrase, "Because We Love Clothes, We Rent Them," as the concept for this store. We offer a new experience that allows customers to enjoy fashion while naturally incorporating circularity.

◆ Features of 'AnotherADdress TOKYO in Glass Rock Gallery'

A Closet for the Era of Not Owning. ~Evolving into Scene-Based Merchandising~

We have evolved from traditional product- or brand-centric merchandising to "scene-based" merchandising, starting from usage scenarios. Designed as a place that "You who live and work in Tokyo" can easily visit, even after work or during breaks, it targets the main demographic. Approximately 250 carefully selected items will be available, including designer brands handled by AnotherADdress and AnotherADdress's upcycled brand 'ReADdress.' Through displays that naturally evoke wearing scenes like "I can imagine wearing this for tomorrow's plans" or "This will change the impression when paired with my existing clothes," we propose outfits that visualize a day of wear. It offers editability and proposability that can be naturally incorporated into the busy daily lives of urban professionals.

<Scene Examples>

• WORK / BUSINESS

• AFTER WORK

• WEEKEND / OFF

• SUMMER COMFORT

◆ A Hub for Co-Creation

Toranomon Hills Glass Rock is a hub for addressing social issues through collaboration and co-creation among companies, government, NPOs/NGOs, and individuals. AnotherADdress's business purpose, "FASHION NEW LIFE," aims to fuse the essential value of fashion with a sustainable circular business model.

Enjoying fashion. Encountering an outfit that suits you and feeling more positive.

And, instead of discarding that outfit, sharing it with others and making it circulate.

These ideas align with Glass Rock's philosophy of "Solving social issues through co-creation" and "Realizing a sustainable future." Through our exhibition space at Glass Rock Gallery, we propose new values and choices in fashion from Toranomon.

◆ Spatial Design & Planning

As partners, we have engaged members of the creative collective team 'CIRCULAR DESIGN ROOM' from Hakuten Inc., which is working towards resource circulation, in addition to 'Chikyuu Chuushin Design Kenkyusho Inc.' This has resulted in a high-quality and creative store environment. The space is designed to integrate reduced environmental impact with experiential value, incorporating sustainability perspectives.

To make fashion rental a more personal and easily integrated choice into daily life, we plan to offer a paid personal styling service where customers can consult with professional stylists to choose outfits that suit them, as well as hold campaigns to commemorate the opening. Details will be announced in a separate press release at a later date.

Store Overview

Under the store concept "Because We Love Clothes, We Rent Them," we offer a "place of choice" for smart rentals, based on environmental considerations.

Name: AnotherADdress TOKYO in Glass Rock Gallery

Location: Toranomon Hills Glass Rock Gallery

Address: Toranomon 1-22-1, Minato-ku, Tokyo, Glass Rock B1F

Opening Date: Wednesday, June 24, 2026

Business Hours: 10:00 AM - 8:00 PM

Offerings: Display and trial fitting of fashion rental items and AnotherADdress's upcycled brand 'ReADdress,' service information, styling consultations, and reservations for paid personal styling.

Number of Items: Approximately 300 items planned.

*Offerings are subject to change.