[Daimaru Umeda Store First Appearance] Four Brands Gather from Toyama Prefecture-Based "ZAXFOX Confectionery Research Institute." Unique Sweets Themed Around "Quality of Time" Will Be Available.

"ZAXFOX Confectionery Research Institute" Explained

Located in a town in Toyama, with beautiful, rich nature and views of the Tateyama Mountain Range, "ZAXFOX Confectionery Research Institute" researches the quality of time through sweets.

What is closest to the present moment.

The "quality of time" where outward-facing senses quietly turn inward.

Time has many forms. We research different qualities of time with our four brands.

[Brand Introduction]

〈Cheesy Poche〉

This is a cookie tin featuring cheese cookies. Enjoy the same dough with two piping methods and two baking styles. The triple piping is baked to a rare finish that brings out the fresh cheese flavor, while the double piping is baked to a caramelized finish that enhances the umami of the cheese. Please enjoy the lingering cheese flavor and the melt-in-your-mouth texture created by the different baking methods.

"Rinkaku" (Contour) ¥3,980 (tax included)

For first-time visitors, this is the one tin to try.

Between two types of cheese cookies with different piping and baking methods,

we have layered cantuccini with lemon and raspberry. Cantuccini are traditional Italian twice-baked cookies dating back to the Middle Ages. Twice baking gives them a crispy texture. A slight, strong acidity sharpens the baked contour.

A tin to return inward with at the end of the day.

↑ "Sorairokan" Layered with Chocolate and Raspberry Cantuccini ¥3,980 (tax included)

Sorairokan, with flavors that change seasonally.

We have layered chocolate and raspberry cantuccini between two types of cheese cookies.

Twice baking creates a crispy texture. Crispy, fluffy, crunchy. Several textures overlap and melt in your mouth.

〈KOBORESAKU〉

↑ "Genten" (Origin) (2 cookies) ¥365 (tax included) (5 cookies) ¥980 (tax included)

For first-time visitors, start with this item.

Enjoy the soft sweetness of figs, the faint aroma of orange, and the nuttiness of sesame. The baking is light, creating a texture that melts in your mouth.

The first bite is quiet. The sweetness doesn't come forward, and the sesame's contour remains afterward.

The depth of figs. The lingering taste of orange. The quiet contour of sesame. The origin of "KOBORESAKU."

↑ "Kajitsu no Yohaku" (Whitespace of Fruit) (2 cookies) ¥390 (tax included) (5 cookies) ¥980 (tax included)

Summer fruit sable.

A treat individually wrapped, creating space between you and your loved ones. Gently placed in your current relationship.

We've layered the soft sweetness of pineapple, the quiet acidity of orange, figs, and coconut, and baked them. The fruit melts in your mouth, leaving only the layers behind.

The layers are not just one, but as many as you notice.

The contour of the season, in "KOBORESAKU's" signature sable.

〈BISCAKE〉

↑ (1 cut) ¥780 (tax included) *Limit 1 per person (3 cuts) ¥2,450 (tax included) (Whole) ¥3,985 (tax included)

Sandwiched thoughts with biscuits.

This is a new form of confectionery: biscuit sandwich cheesecake.

Enjoy the fragrant biscuits, the soft cheese flavor, the refreshing sour cream, and the caramelized notes...

A biscuit sandwich cheesecake where you can enjoy multiple layers of flavor in one cake.

To moments where you gently add unspoken thoughts.

〈MAIN CREAM〉

↑ "Hoyo" (Embrace) (1 cut) ¥590 (tax included) *Limit 1 per person (3 cuts) ¥1,960 (tax included) (Whole) ¥2,960 (tax included)

Simplicity reached after 22 years.

A cheesecake of embrace, where you can be yourself.

This signature item from "MAIN CREAM" is layered with French Normandy cream cheese and Hokkaido cream. It's finished with care, considering not just the first bite but also the lingering aftertaste. We want to deliver the deliciousness of the ingredients as they are. Ingredients nurtured in distant lands connect to the time you embrace today. We gently deliver moments where you can be yourself.

"ZAXFOX Confectionery Research Institute" creates sweets, considering not only their taste but also the time beyond them. Please take this opportunity to visit, as four popular brands, including seasonal limited editions, gather together.

[Location] Daimaru Umeda Store, B1 Floor, West Entrance Area, "Okashi na Parade"

[Period] July 15 (Wed) - July 21 (Tue), 2026

[Products Available]

〈Cheesy Poche〉

・"Rinkaku" ¥3,980 (tax included)

・"Sorairokan" Layered with Chocolate and Raspberry Cantuccini ¥3,980 (tax included)

・"Rinkaku Kogashi" (Caramelized Contour) ¥3,980 (tax included)

・"Futatsu no Mignon" Rare and Caramelized Baking with Cantuccini ¥1,500 (tax included)

〈KOBORESAKU〉

・"Genten" (2 cookies) ¥365 (tax included) (5 cookies) ¥980 (tax included)

・"Kajitsu no Yohaku" (2 cookies) ¥390 (tax included) (5 cookies) ¥980 (tax included)

・"Natsu no Yon-shu no Irodori Sable Tsumeawase" (Summer Four-Color Sable Assortment) 10 cookies ¥1,580 (tax included)

〈BISCAKE〉

・(1 cut) ¥780 (tax included) *Limit 1 per person (3 cuts) ¥2,450 (tax included) (Whole) ¥3,985 (tax included)

〈MAIN CREAM〉

・"Hoyo" (1 cut) ¥590 (tax included) *Limit 1 per person (3 cuts) ¥1,960 (tax included) (Whole) ¥2,960 (tax included)

*Products may sell out as they are limited in quantity.