The popular beef tongue restaurant "Gyutan no Lemon" finally opens in Akihabara! Grand opening on July 15, 2026. The brand, which Horie Takafumi is involved with as a director, will open its 8th store domestically and internationally, "Gyutan no Lemon Akihabara Store."

"Gyutan no Lemon Akihabara Store" exterior image.

Gyutan no Lemon Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture, President and CEO: Kazuma Hara) will hold the grand opening of its thick-cut beef tongue specialty store, "Gyutan no Lemon Akihabara Store," on Wednesday, July 15, 2026, in Akihabara, Tokyo.

"Gyutan no Lemon" is a specialty beef tongue restaurant that offers a menu that brings out the unique characteristics of each part of the beef tongue, starting with its signature "Kiwami" steak, which uses the rare "tanmoto" (tongue base) cut, with the concept "Thick-cut beef tongue is delicious!" The restaurant was founded in Shinjuku, Tokyo, in 2018 and currently has stores in Osaka, Asakusa, Yurakucho, Taipei, Shibuya, and Kyoto. The Akihabara store will be the 8th store domestically and internationally.

Akihabara, the location for this new store, is not only one of Japan's leading electronics districts but also a town representing Japanese pop culture, gathering specialty stores for anime, manga, games, and computers. Known worldwide as "Akiba of the World," it attracts a diverse range of people, including tourists, office workers in the surrounding area, and local residents. The store aims to deliver the deliciousness of thick-cut beef tongue, carefully grilled over charcoal, to this wide array of customers.

- Approximately a 3-minute walk from the Showa-dori Exit of Akihabara Station. "Gyutan no Lemon Akihabara Store" will have its grand opening!

On Wednesday, July 15, 2026, "Gyutan no Lemon Akihabara Store" (Location: Taiyo Building 1F, 3-38 Kanda Sakuma-cho, Chiyoda-ku, Tokyo), the 8th store domestically and internationally, will have its grand opening.

The store will open approximately 3 minutes on foot from the Showa-dori Exit of JR Akihabara Station, and approximately 2 minutes on foot from Exit 1 of Tokyo Metro Hibiya Line Akihabara Station. It is also within walking distance of Toei Shinjuku Line Iwamotocho Station, making it easily accessible from multiple train lines.

Kanda Sakuma-cho, where the store is located, is an area dotted with offices and restaurants, while being close to the bustling area around Akihabara Station, which is home to electronics districts and large commercial facilities. The store anticipates a wide range of usage scenarios, from meals during Akihabara sightseeing and shopping to lunches during work and dinners after work.

The store's exterior design combines a sense of weight with dark-toned walls and the warmth of wood. The "Gyutan no Lemon" logo sign, illuminated by warm light, stands out amidst the bustle of Akihabara. The storefront combines a sense of quality befitting a specialty store with an approachable feel that makes it easy for first-time visitors.

The interior is finished in a soft and warm space with a wood-based design. From the counter seats, customers can watch the thick-cut beef tongue being grilled up close, enjoying a live culinary experience that includes the fragrant aroma of charcoal and the anticipation of the food being ready. "Gyutan no Lemon Akihabara Store" interior image "Gyutan no Lemon Akihabara Store" interior image [Store Information]

Store Name: Gyutan no Lemon Akihabara Store Address: Taiyo Building 1F, 3-38 Kanda Sakuma-cho, Chiyoda-ku, Tokyo Seating capacity: 31 seats (13 counter seats, 18 table seats) Grand Opening Date: Wednesday, July 15, 2026 Business Hours: Lunch 11:30 AM - 3:00 PM (Last Order 2:30 PM) / Dinner 5:00 PM - 9:30 PM (Last Order 9:00 PM) Phone Number: 03-5829-8023 Regular Holidays: Mondays Parking: None Instagram: https://www.instagram.com/gyutan_lemon_akiba

- Signature "Kiwami" Steak, featuring the finest "tanmoto" cut generously thick

The signature menu item is the "Kiwami" Steak Teishoku (set meal), representing "Gyutan no Lemon."

The "Kiwami" steak uses "tanmoto," a particularly rare cut of beef tongue. Beef tongue is a rare cut, with only about 1kg obtainable from one head of cattle, and "tanmoto" is an even rarer cut, accounting for only about 20% of that. By cutting it dynamically thick, as only "Gyutan no Lemon" can, the appeal lies in being able to fully experience its tender texture. Skilled artisans carefully grill it over premium Binchotan charcoal, resulting in a texture that is crispy on the outside and moist on the inside. Its impressive appearance, unique to thick cuts, and the satisfaction that spreads with each bite are reasons why it is supported by many customers. "Kiwami" steak uses the finest "tanmoto" cut. Signature "Kiwami" steak.

The set meal also includes side dishes that allow customers to enjoy the umami of beef tongue in various forms. These include a soup made by simmering beef bones and oxtail for a long time to condense their flavor, a luxurious beef tongue curry with tender stewed beef tongue, and a spicy beef tongue miso made with Japanese miso and a secret seasoning mixed with beef tongue soboro. Together with the "Kiwami" steak, customers can savor the diverse flavors of beef tongue at once.

The accompanying Kamado-cooked rice uses carefully selected rice blended seasonally by Hachiyomei Gihyō, a long-established rice purveyor in Kyoto, to pair with our beef tongue. The rice, cooked quickly over high heat in a large kamado, has excellent grain separation and natural sweetness, making it an excellent match for beef tongue. Furthermore, we recommend changing the Kamado-cooked rice to "Ikura Tamago Yolk Gohan" (salmon roe and egg yolk rice). This dish features hot rice topped generously with "Juroku Dai Makka Tamago," a rich egg from Sakamoto Poultry Farm in Yomogida Village, Aomori Prefecture, and carefully selected salmon roe, allowing for an even more luxurious taste experience alongside the beef tongue. Hamagama-cooked rice. Ikura Tamago Yolk Gohan.

Menu Overview

Product Name: "Kiwami" Steak Teishoku (6 slices) Price: 3,980 yen Set Contents: Kamado-cooked rice, beef tongue soup, beef tongue curry, beef tongue miso, grated yam, salad *Changing Kamado-cooked rice to "Ikura Tamago Yolk Gohan" will incur an additional charge of 1,190 yen.

"Kiwami" Steak Teishoku (6 slices)

- Enjoy "Kiwami" steak and A5 rank Kuroge Wagyu "Zabuton" at once. A luxurious set popular with international customers.

"Kiwami" Steak and A5 Wagyu Zabuton Sukiyaki," which has been highly popular with international customers at "Shinjuku Yakiniku Gyutan no Lemon Sohonten," the first store of "Gyutan no Lemon," will also be offered as a recommended menu item at the Akihabara store.

This menu is a luxurious set that allows you to enjoy thick-cut "Kiwami" steak, made with the rare "tanmoto" cut, and a dish made with A5 rank Kuroge Wagyu "Zabuton" prepared sukiyaki-style, all in one teishoku.

"Zabuton" is a rare cut from the chuck roll. As the name suggests, it is named because its shape when cut resembles a zabuton (Japanese cushion). It features fine marbling and delicate meat texture, characterized by its tenderness when it melts in your mouth and the elegant sweetness of its fat.

After lightly searing the surface of the zabuton, it is thinly sliced and enjoyed with a rich egg yolk in a sukiyaki style. You can enjoy a different kind of meat flavor from the "Kiwami" steak, with the melt-in-your-mouth texture and sweet fat of Kuroge Wagyu combined with the mellow richness of the egg yolk.

Menu Overview

Product Name: "Kiwami" Steak and A5 Wagyu Zabuton Sukiyaki Price: 5,900 yen Set Contents: Kamado-cooked rice, beef tongue soup, beef tongue curry, beef tongue miso, grated yam, salad *Changing Kamado-cooked rice to "Ikura Tamago Yolk Gohan" will incur an additional charge of 1,190 yen.

"Kiwami" Steak and A5 Wagyu Zabuton Sukiyaki

*All prices in the article are tax-inclusive.

- Exceeding 55 million yen in monthly sales. "Gyutan no Lemon" continues its rapid advance.

"Gyutan no Lemon" is a specialty store that has pursued the deliciousness of thick-cut beef tongue. Its first store, "Shinjuku Yakiniku Gyutan no Lemon Sohonten," was founded in Shinjuku-ku, Tokyo, in 2018 and relocated to its current location in 2021. Despite being located in the basement, it has become a topic of conversation through social media and word-of-mouth, growing into a popular restaurant where reservations are booked up to a month in advance. Although it is a medium-sized store with approximately 30 tsubo (about 99 square meters) of floor space and 50 seats, it achieves monthly sales of 55 million yen. More than half of its customers are international tourists, and word-of-mouth through social media and other channels has boosted inbound demand, steadily increasing brand recognition.

In May 2024, Hideomi Iminishi, Takafumi Horie, and Seiji Kawamura joined as directors, and Gyutan no Lemon Co., Ltd. was established. The company has been building a system for nationwide expansion. With the incorporation, the company has received numerous inquiries from potential franchisees. In September of the same year, "Shinjuku Yakiniku Gyutan no Lemon Osaka Honten," the first store in the Kansai region, opened, followed by "Gyutan no Lemon Asakusa Store" in October. Furthermore, in May 2025, "Gyutan no Lemon Yurakucho Store" opened, and on October 25, 2025, "Gyutan no Lemon Taipei Store" (local name: 牛舌的檸檬台北店), the first overseas store, opened. The Taipei store achieved monthly sales of approximately 35 million yen within one month of its opening, showing a strong start even overseas.

In February 2026, "Gyutan no Lemon Shibuya Store" opened, followed by "Gyutan no Lemon Kyoto Store," the first store in Kyoto, in April 2026. Now, with the opening of "Gyutan no Lemon Akihabara Store," the 8th store domestically and internationally, the company will have 7 domestic stores and 1 overseas store. The company plans to continue expanding its presence both domestically and internationally, delivering the deliciousness of thick-cut beef tongue to more people. Scenes of queues at "Shinjuku Yakiniku Gyutan no Lemon Sohonten." Scenes of queues at "Shinjuku Yakiniku Gyutan no Lemon Osaka Honten."

Domestic Store List

Shinjuku Yakiniku Gyutan no Lemon Sohonten: YS Building B1F, 7-16-12 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Shinjuku Yakiniku Gyutan no Lemon Osaka Honten: 1F, Nihonichi Dental Center Building, 2-5-2 Sennichimae, Chuo-ku, Osaka

Gyutan no Lemon Asakusa Store: TACT Asakusa 2F, 2-9-13 Asakusa, Taito-ku, Tokyo

Gyutan no Lemon Yurakucho Store: Kinata Building 2F, 1-2-7 Yurakucho, Chiyoda-ku, Tokyo

Gyutan no Lemon Shibuya Store: 4A, The Renga Building, 1-5-9 Dogenzaka, Shibuya-ku, Tokyo

Gyutan no Lemon Kyoto Store: Kichijūya Shijō Building 3F, 90 Shinmachi, Kawaramachi Nishiiru, Shijō-dori, Shimogyo-ku, Kyoto

Gyutan no Lemon Akihabara Store (Grand Opening July 15, 2026): Taiyo Building 1F, 3-38 Kanda Sakuma-cho, Chiyoda-ku, Tokyo

Overseas Store

Gyutan no Lemon Taipei Store (牛舌的檸檬台北店): No. 9, Alley 42, Yixian Road, Xinyi District, Taipei City

Official Online Shop

https://gyutan-lemon.shop-pro.jp/

Gyutan no Lemon Co., Ltd.

Representative: Kazuma Hara Headquarters Location: 1-2-1-223 Moriyama, Kanazawa City, Ishikawa Prefecture Industry: Food Service Established: May 1, 2024 URL: https://www.gyutan-lemon.com/

[Contact Information for this Matter]

ASMEDIA Inc.

Contact: Kureka Nagasaka

Phone Number: 050-3204-0372

Email: [email protected]