New Product Release Event for 'Otona no Kan Oil Drops Multivitamin' to Protect Families from 'Hidden Summer Malnutrition' - Mikihi Fujimoto and Hello Kitty Appear!

Noguchi Medical Research Institute (Headquarters: Minato-ku, Tokyo, Representative Director and President: Daisuke Tsutsumi) has been supporting people's health through the manufacture of health foods and supplements under the philosophy of 'Beauty and Health that Reach the Heart.' The company held a new product release event in Tokyo. At the event, they introduced a new product, 'Otona no Kan Oil Drops Multivitamin,' to support the resolution of social issues such as children's nutritional deficiencies and breakfast problems during summer vacations.

On the day, Mikihi Fujimoto, a representative working mother, appeared as a guest. A talk session was held where a registered dietitian explained real struggles with summer dining table problems and family summer fatigue. Additionally, Hello Kitty, a beloved character worldwide, made a surprise appearance as a special guest, livening up the venue.

Photo session with Hello Kitty, Noguchi Medical Research Institute Representative Director Daisuke Tsutsumi, and Mikihi Fujimoto

【Opening Remarks】 Noguchi Medical Research Institute Representative Director Daisuke Tsutsumi

The event began with a presentation by Representative Director Daisuke Tsutsumi.

Tsutsumi mentioned the background of the new product development, referring to the 'summer nutrition trilemma' revealed by their own survey: the three social issues of 'intense heat,' 'high prices,' and 'lunch loss' overlapping, making it increasingly difficult to achieve an ideal nutritional balance at home.

He then proposed the significance of incorporating liver oil drops into the daily habits of the whole family as one solution to this issue. He strongly expressed the thoughts and dedication put into the product as a new choice to support daily health.

Daisuke Tsutsumi giving opening remarks

【Product Presentation】 Support summer nutrition with 11 types of vitamins

Next, Kanako Miyae, a registered dietitian from the product management department, gave a presentation on the features of the new product. To compensate for the summer nutrition that tends to be lacking due to intense heat and rising prices, she emphasized the importance of 'taking 11 types of vitamins in a balanced way.' She explained how they pursued ease of daily consumption by condensing vitamins that cannot be supplemented by meals alone into one drop and finishing it with a refreshing pineapple flavor. They also mentioned the manufacturing at a GMP-certified factory and the support system of registered dietitians, appealing to the charm of the new product that can be confidently incorporated as a healthy habit for the whole family.

【Talk Session】 Mikihi Fujimoto and a registered dietitian discuss 'Family Nutrition Management'

Mikihi Fujimoto giving a talk session with registered dietitian Kyoko Nishi

In the talk session, Mikihi Fujimoto, a mother of three, and Kyoko Nishi, a registered dietitian from Noguchi Medical Research Institute, appeared on stage. They discussed real struggles such as 'no school lunch leading to more noodles' and 'eating only favorite foods and becoming biased' as they approach summer vacations.

Nishi explained that during summer vacations, meal frequency and nutritional balance are easily disrupted, increasing the risk of 'new-type malnutrition (hidden nutritional deficiencies).' She introduced the importance of incorporating easy methods while continuing to supplement nutrients that cannot be compensated by meals alone. She also explained that in summer, vitamins and minerals are easily lost with sweat, and it is necessary to consciously supplement vitamins related to fatigue recovery such as vitamin B group and vitamin C, and vitamins that support bone health such as vitamin D. She also mentioned that folic acid and vitamin D are indispensable for children's growth, and easily explained the points of summer nutrition management for both adults and children.

Furthermore, they conducted a 'nutrition diagnosis of Fujimoto's family.' After receiving explanations about nutrients that are likely to be lacking while looking at the actual dining table menu, Ms. Fujimoto commented, 'It's simple and good to be able to add one more item to noodles and add nutrients. Since my children like broccoli, I would like to use it.'

【Special Event】 Hello Kitty appears! Mikihi Fujimoto and a lively nutrition quiz

Hello Kitty and Mikihi Fujimoto smiling as they challenge the nutrition quiz

In the latter half of the press conference, Hello Kitty, who is collaborating with 'Otona no Kan Oil Drops,' made a surprise appearance. Hello Kitty, loved worldwide, appeared as a special guest. When Ms. Fujimoto saw Hello Kitty, she was delighted and shared an episode of her deep connection with Hello Kitty, saying, 'Actually, Kitty was there even at the time of my proposal and wedding!' Hello Kitty also seemed pleased to meet Ms. Fujimoto, and the venue was filled with a warm atmosphere.

Next, the two challenged a 'nutrition quiz' to guess how much of 11 types of vitamins contained in one can of 'Otona no Kan Oil Drops Multivitamin' corresponds to actual ingredients. They discussed and answered how much 'carrots,' 'spinach,' and 'shiitake mushrooms' are contained in one can.

When the correct answers were announced, it was revealed that one can contains 'vitamin C from about 16.5 carrots' and 'folic acid from about 60 bundles of spinach,' among others. Ms. Fujimoto raised a surprised voice and said, 'It's amazing that you can get this much nutrition from just one can!' She experienced the charm of the new product, which allows you to easily supplement abundant nutrition.

【Product Experience】 Hello Kitty presents a year's supply of 'Otona no Kan Oil Drops Series' to Mikihi Fujimoto

Mikihi Fujimoto trying the product

Finally, a panel of a year's supply of 'Otona no Kan Oil Drops Series' was presented from Noguchi Medical Research Institute to Ms. Fujimoto and handed over from Hello Kitty to Ms. Fujimoto. Ms. Fujimoto, who actually tried the new product, praised it, saying, 'It's delicious and easy to eat! This way, even my children will be happy to eat it in the busy morning.'

Finally, Ms. Fujimoto sent a strong message to 'all mothers, fathers, and families across the country,' saying, 'Please pick up the new product 'Otona no Kan Oil Drops Multivitamin,' a reliable partner that supports the nutrition management of the whole family, and while supplementing nutrients that are hard to take in, please spend a healthy time with your family!' The event ended successfully.

Photo session with Hello Kitty and Mikihi Fujimoto

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【New Product Overview】 Otona no Kan Oil Drops Multivitamin

Add to your daily diet. Enjoyably supplement nutrition for the whole family. This new liver oil drop contains 11 types of vitamins and allows you to easily supplement nutrients that are often lacking in your daily diet with just 3 drops. It supports the healthy daily life of the whole family, from children to adults, as it can be eaten like a snack without water, even on busy mornings or in seasons when appetite decreases.

Press release regarding product launch: https://prtimes.jp/main/html/rd/p/000000020.000113753.html

Product Name

Otona no Kan Oil Drops Multivitamin

Release Date

July 7, 2026 (Tuesday)

Sales Channel

Pharmacies, drugstores, and drugstores nationwide, Noguchi official online shop

*Some stores may not carry the product

Content

100 drops (3 drops/day)

Price

1,980 yen (tax included 2,138 yen)

URL

https://noguchi-co.com/products/kan/dmv/

About Noguchi Medical Research Institute

As a profit business to support international medical education and exchange, 'Beauty and