FOOD ARCHITECT LAB Co., Ltd. (Headquarters: Tokyo) opened the Latin American Spanish restaurant 'SOL DE MEDIANOCHE' at the Shinagawa Station Konan Exit on April 9, 2026. This new venue continues the lineage of the Spanish bar 'Midnight Sun,' which was located under the JR tracks in Yurakucho, offering 'Latin Spanish'—a fusion of Spanish dishes with Latin American essences.

### New Development from the Popular Yurakucho Spot: 'SOL' Opened in 2019 under the Yurakucho tracks, 'Midnight Sun' gained attention for its space embodying Spanish bar culture and the excitement of an open kitchen. The newly opened 'SOL DE MEDIANOCHE' inherits that worldview while being reconstructed as a more urban, adult-oriented establishment. It has already gained immense popularity, with popular Instagrammers' videos surpassing 3 million total views.

### New Concept: Spanish Bar with Latin American Elements The new store develops a menu based on Spanish cuisine with added touches from countries like Mexico and Peru. Representative dishes include the famous 'Taiyo no Shrimp' (Sun's Shrimp), alongside new items likely to cause a stir, such as 'Taiyo no Oyster Paella' and 'Scallop and Ikura Paella.' The menu also features numerous unique à la carte dishes suitable for a sophisticated urban style, such as 'Oyster and Soft Roe Paella.'

### Already a Topic of Conversation on SNS Even without a formal announcement, the visual appeal of the dishes and the space design led to viral diffusion on social media right after opening. It has become a hot topic among influencers, leading to a constant stream of inquiries and visitors. On the Instagram account (@sol_shinagawa), posts are spreading rapidly, with save and view counts soaring. One viral video has surpassed 1 million views. Within three days of opening the SNS account, it gained over 300 followers, and its 'Tabelog' save count exceeded 3,000 in just three days, showing incredible momentum.

### Future Outlook FOOD ARCHITECT LAB aims to connect cities, regions, and cultures through dining and intends to continue developing new business formats in the future.

### Representative Comment 'We have re-edited the "heat of Spain" that we expressed at Midnight Sun to fit the urban setting of Shinagawa. At SOL DE MEDIANOCHE, by incorporating Latin American elements in addition to Spanish, we propose a more free and contemporary form of a bar.'

### From Yurakucho’s Downtown Spanish Design to Urban Sophistication Large windows offer a panoramic view of Shinagawa's beautiful night skyline. From the counter seats, guests can enjoy the lively performance of chefs preparing meals right before their eyes.

### Store Information **Name:** SOL DE MEDIANOCHE Midnight Sun Shinagawa Konan Exit **Address:** 5F Shinagawa 82 Bldg, 2-6-11 Konan, Minato-ku, Tokyo **Phone:** 050-5799-9639 **Inquiries:** Naito ([email protected])

FACT BOX

  • Source: PR TIMES
  • Category: New Product