Global fashion eyewear brand GENTLE MONSTER has unveiled the campaign for its 2026 Veggie Collection.

The Veggie Collection proposes compact folding eyewear that reinterprets the shapes and colors of vegetables with a unique, restrained wit. Featuring Karina of the K-pop group aespa, the campaign expresses the collection's distinctive and creative worldview.

Set against a desolate field, the 2026 Veggie Collection campaign depicts a strange obsession through GENTLE MONSTER's lens, creating a surreal mise-en-scène. Karina's aesthetic obsession with a tomato represents the most organic materials through a most unrealistic sensation, highlighting the collection's unique beauty.

The 2026 Veggie Collection consists of 10 types of folding eyewear that combine durable construction with portability. While serving as an extension of the Pocket Collection released in 2025, it offers an even more diverse range of new folding eyewear options.

The collection expresses a new beauty through the contrast between a pastoral mood—incorporating actual vegetable silhouettes and colors—and artificial aesthetics. Key features include silhouettes where organic curves intersect with structural design, complemented by temple details that express the vivid colors and forms of vegetables through a unique sculptural language.

To commemorate the launch of the Veggie Collection, GENTLE MONSTER will set up special pop-up spaces in six cities worldwide. In Japan, the event will take place in Harajuku, Tokyo.

Furthermore, customers who purchase products from the collection at the Veggie Collection pop-up and add the official LINE account as a friend or register for marketing distributions such as newsletters will receive a 'Veggiemon' keyring as a gift. Please note that quantities are limited and available only while supplies last.

The 2026 Veggie Collection products are currently available for viewing on the GENTLE MONSTER official online store, where customers can also set up stock notifications.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: GENTLE MONSTER