Korean fashion platform MUSINSA's "MUSINSA TOKYO POP-UP STORE 2026" attracted over 13,000 visitors in its first three days (April 10-12, 2026) at MEDIA DEPARTMENT TOKYO in Shibuya. Online purchases by first-day visitors doubled compared to the previous year. Following this success, MUSINSA announced an Osaka pop-up event for October 2026, marking its first expansion into the Kansai region. The Tokyo event features 79 brands across fashion and beauty categories, utilizing approximately 1,147 square meters of space.
MUSINSA, a South Korean fashion platform, launched its "MUSINSA TOKYO POP-UP STORE 2026" at MEDIA DEPARTMENT TOKYO in Shibuya, Tokyo, from April 10 to April 26, 2026. The event recorded over 13,000 visitors within its initial three days. Data indicates that online store purchases made by visitors on the opening day approximately doubled compared to the previous year's event. This success is attributed to features like popular item rankings and influencer-curated displays. Due to the strong reception, MUSINSA has confirmed an Osaka pop-up event in October 2026, marking its inaugural entry into the Kansai region. The Tokyo pop-up spans approximately 1,147 square meters across three floors and showcases 79 brands, including those making their offline debut in Japan, established fashion brands, and beauty brands. Admission is free, with pre-booking available from March 25, 2026. Special attractions include "Beauty Scoop" for K-beauty product experiences and a limited-edition collaboration with "I'm donut ?" offering 250 special donut sets daily, which have consistently sold out.
FACT BOX
- Source: PR TIMES
- Category: Event結果報告、事業拡大（地域展開）
FAQ
What was the total number of visitors to the MUSINSA Tokyo Pop-up Store within its first three days of operation?
The MUSINSA Tokyo Pop-up Store welcomed over 13,000 visitors within its initial three days, demonstrating significant public interest.
When and where did the MUSINSA Tokyo Pop-up Store take place, and what were its operating dates?
The MUSINSA TOKYO POP-UP STORE 2026 was held at MEDIA DEPARTMENT TOKYO in Shibuya, Tokyo, from April 10 to April 26, 2026.
What impact did the Tokyo pop-up event have on MUSINSA's online store purchases on its opening day?
On the opening day of the Tokyo pop-up, online store purchases made by visitors approximately doubled compared to the previous year's event, indicating a strong promotional effect.
What are the key features and attractions that contributed to the success of the Tokyo pop-up event?
The success of the Tokyo pop-up is attributed to features like popular item rankings, influencer-curated displays, the "Beauty Scoop" for K-beauty experiences, and limited-edition collaborations like the "I'm donut ?" donuts.
Following the success in Tokyo, what are MUSINSA's future plans for pop-up events in Japan?
Due to the strong reception in Tokyo, MUSINSA has confirmed an Osaka pop-up event scheduled for October 2026, marking their first venture into the Kansai region.