[PARCELLE JEWELRY Abeno Harukas Store (Abeno Harukas Kintetsu Main Store)] July Jewelry Events Announced

PARCELLE JEWELRY Abeno Harukas Store (Abeno Harukas Kintetsu Main Store, Wing Building, 2nd Floor)

PARCELLE JEWELRY, a jewelry brand originating from Ebisu, Tokyo (operated by PARCELLE Inc., headquartered in Shibuya-ku, Tokyo, CEO: Kotoe Shinada), crafts unique jewelry pieces by hand using natural stones, diamonds, pearls, and coral, with the concept of "jewelry that stays close to your heart." Each piece is meticulously made by Japanese artisans.

At the PARCELLE JEWELRY Abeno Harukas Store (Abeno Harukas Kintetsu Main Store, Wing Building, 2nd Floor), in addition to one-of-a-kind jewelry unique to a permanent store, a variety of events will be held in July, including new collections, jewelry customization consultations, loose stone selection, and exclusive event jewelry.

Under TOPICS, we will introduce new designs added to the popular "Reverie" collection. You can enjoy PARCELLE JEWELRY's signature sense of color and beautiful craftsmanship, even from the side, with rings featuring a single gemstone as the centerpiece and three-stone types combining gemstones of different sizes.

JEWELRY EVENTS will feature "CARAVAN" on July 5 (Sun), "TRUNK SHOW" on July 7 (Tue) and 8 (Wed), and "STONE marché" on July 18 (Sat) and 19 (Sun). CARAVAN will offer jewelry consultations with founding member Yoko Miyamoto. TRUNK SHOW will showcase the "CANDY" ring, specially crafted with carving stones as the centerpiece. STONE marché will feature a variety of loose stones related to the summer sky.

This July, please enjoy PARCELLE JEWELRY's unique world at the Abeno Harukas store, from encounters with gemstones and new jewelry to special CANDY rings and customization consultations.

The sparkle of blue loose stones adorning the arm beautifully colors the profile.

* All PARCELLE JEWELRY items are one-of-a-kind, and the placement and type of natural stones, diamonds, etc., used will vary for each piece. The images shown in this release are examples of products.

* Items are available in limited quantities and will be sold on a first-come, first-served basis. Please understand this in advance.

* The content of this release is based on information as of the date of announcement. Product information, prices, and service details are subject to change without notice.

TOPICS

【NEW ARRIVAL】Reverie - New Reverie adorned with color and rhythm

"Reverie," meaning "daydream" in French, is a popular PARCELLE JEWELRY collection where gemstones are arranged like musical notes. The design, reminiscent of notes dancing lightly on a musical staff, combined with colorful gemstones, adds a festive rhythm to your fingers.

New additions to the Reverie line include rings with a single gemstone as the centerpiece and three-stone types combining gemstones of different sizes. These designs, which change their expression according to the shape of the stone, such as round or oval, cherish the beauty of orthodox rings while layering PARCELLE JEWELRY's signature sense of color and handcraftsmanship.

A distinctive feature is the design of the prongs that hold the gemstones. Instead of rounding the tips, they are finished with neat, square edges, giving the entire ring a clean impression. Viewed from the side, the setting rises like a crown. Not just holding the gemstone, the length and balance of the prongs are adjusted for each piece to ensure the side profile is also beautiful.

The small gemstones adorning the arm also embody the essence of Reverie. From tiny checkerboard cuts to harmonious color and sparkle with the center stone, each ring is given a unique expression.

The new Reverie collection can be viewed at the PARCELLE JEWELRY Abeno Harukas Store. Please enjoy the beauty of the craftsmanship in the details and the resonance of colors played by the gemstones at the store.

The new Reverie combines the brilliance of a single stone with the sparkle of a line bracelet.

Petal-like prongs and a crown-like setting deepen the impression.

Add a rhythm of color to your fingers.

Please see the new Reverie, with different center stone shapes and numbers, at the store.

JEWELRY EVENTS

In July, PARCELLE JEWELRY Abeno Harukas Store will host a variety of events, from jewelry customization consultations to introductions of new and limited-edition jewelry, and encounters with loose stones.

On July 5 (Sun), "CARAVAN" will feature a visit from founding member Yoko Miyamoto, who will offer consultations on gemstone selection, customization of customer-provided loose stones, repairs, and full custom orders. On July 7 (Tue) and 8 (Wed), "TRUNK SHOW" will present the "CANDY" ring, specially crafted with carving stones as the centerpiece. Furthermore, on July 18 (Sat) and 19 (Sun), "STONE marché" will showcase a variety of loose stones related to the summer sky.

Enjoy the pleasure of choosing gemstone colors and shapes, the joy of discovering one-of-a-kind jewelry, and consultations tailored to each customer. This July, at the PARCELLE JEWELRY Abeno Harukas Store, please experience the charm of jewelry born from the individuality of gemstones and handcraftsmanship.

【Reservations and Inquiries】 ■ PARCELLE JEWELRY Abeno Harukas Store: 06-6625-2065 (Direct)

The store may be crowded at certain times, especially on the first day of events. To ensure a relaxed viewing experience, advance reservations are recommended. If you have a preferred time slot, please feel free to contact the PARCELLE JEWELRY Abeno Harukas Store.

CARAVAN - July 5 (Sun) - Special Consultation with Founding Member Yoko Miyamoto

"CARAVAN" is a special event where Yoko Miyamoto (@yoko_parcelle), a founding member of PARCELLE JEWELRY, visits each store to offer direct consultations regarding jewelry.

Miyamoto has over 30 years of experience in the jewelry industry and has been involved in gemstone procurement and product planning as a buyer and designer. She offers personalized proposals, from everyday jewelry to special one-of-a-kind pieces, while considering the individuality of gemstones and the preferences of her clients.

You can consult on a wide range of topics, including gemstone selection, customization of customer-provided loose stones, repairs, maintenance, and full custom orders.

This is an opportunity for those who wish to repurpose cherished jewelry to match current styles or for those who want to create a unique piece for themselves to discuss their ideas in detail.

To ensure a relaxed experience, advance reservations are recommended. If you have a preferred time slot, please feel free to contact the PARCELLE JEWELRY Abeno Harukas Store (Direct: 06-6625-2065).

Examples of full custom jewelry created by Miyamoto (partial)

Miyamoto draws illustrations and arranges gemstones in front of the customer to make proposals.

Yoko Miyamoto

* Repairs, maintenance, and alterations may not be possible depending on the condition, material, and structure of the item. Please consult in-store for details.

TRUNK SHOW - July 7 (Tue) & 8 (Wed) - Special "CANDY" crafted with carving stones

The TRUNK SHOW, held for two days each month, is an event where you can get an early look at new jewelry before its general release and collections that are usually only available for a limited time in stores.

These two days offer the most diverse selection of jewelry in the month, including pieces that are difficult to produce and thus have limited regular offerings, one-of-a-kind items crafted from carefully selected stones, and prototypes for future development.

For the July TRUNK SHOW, we will present the special "CANDY" ring, featuring carving stones with intricate engravings as the centerpiece.

Each hand-carved carving stone differs in its outline, thickness, and depth of carving. To highlight their unique expressions, the settings for this "CANDY" collection were individually molded to fit the size and thickness of each gemstone.

The gemstones are held by petal-like prongs. While the design has soft curves, the inner part of the setting and each prong are meticulously carved to add a sharp outline and delicate sparkle.

Silver, traditionally used for ornaments, is used for the metal. This allows for a balance between the substantial form of the "CANDY" ring and the detailed ornamentation. Furthermore, the setting and the band are engraved to add sparkle and color to the central gemstone. The set gemstones have different color schemes and setting methods for each piece, chosen to complement the center stone.

This special "CANDY" ring offers not only front-facing brilliance but also a density of handcraftsmanship visible from the side. Please enjoy comparing each piece at the TRUNK SHOW on July 7 (Tue) and 8 (Wed).

The three-dimensional quality of the carving stones adds a fresh color to your fingers.

Engravings on the setting and band give the side profile a delicate radiance.

A special "CANDY" crafted with carving stones, each with a unique shape and color.

STONE marché - July 18 (Sat) & 19 (Sun) - Loose stones inspired by the summer sky

The monthly "STONE marché" is an event where a variety of gemstones are displayed together. Consultations for customization are available, and loose stones can also be purchased as they are. Selected loose stones during the event will be offered at approximately half price.

For the July STONE marché, we will present various colors inspired by the summer sky.

You will find gemstones that evoke seasonal scenes, such as tumble-cut aquamarines like water droplets after a passing shower, tourmalines with natural colors resembling the end of a rainbow, Oregon sunstones reminiscent of a setting sun, tanzanites in shades of purple and indigo like a summer evening, and sphenes sparkling like distant fireworks.

Additionally, rubies that seem to capture the heat of the summer sun will be available in a wide range of shapes, including carving, cabochon, and princess cuts.

Please enjoy the unique colors, shapes, and light reflections of each stone at the store.

PARCELLE JEWELRY Abeno Harukas Store

Opened in February 2024 as the third permanent store in Osaka, this store boasts the largest sales floor area among all PARCELLE JEWELRY stores. The spacious store offers a rich lineup of diverse products, catering to various needs, and is expected to be the "flagship store of the west."

◯ Store Manager: Komuro (@megu_parcelle)

◯ Store: Abeno Harukas Kintetsu Main Store, Wing Building, 2nd Floor, Accessory Section, 1-1-43 Abeno-suji, Abeno-ku, Osaka-shi

◯ Phone: 06-6625-2065 (Direct) ◯ Email: [email protected]⁡⁡⁡

◯ Instagram: https://www.instagram.com/parcelle_abeno/ ◯ Business Hours: 10:00 AM - 8:00 PM

◯ Closed: In accordance with the department store's closing days * Business days and hours are subject to change. Please understand this in advance.

【Online Store】PARCELLE JEWELRY ONLINE

PARCELLE JEWELRY's online store, "PARCELLE JEWELRY ONLINE," allows you to spend time with jewelry without being bound by time or location.

In addition to the online store's exclusive collection, we offer special benefits such as 10,000 points for new member registration (usable immediately), a 10% point reward on purchases, and free shipping campaigns.

We look forward to serving you, just as we do in our physical stores.

* The content of this release is based on information as of the date of announcement.

Jewelry that stays close to your heart. PARCELLE JEWELRY

PARCELLE JEWELRY, which began as a small street-level store in Ebisu, Tokyo, in 2013, has the concept of "jewelry that stays close to your heart." Lovingly crafted by Japanese artisans using techniques from the good old days, our jewelry is a partner that will color your everyday life. Currently, we are available at department stores and POP UP SHOPS nationwide, including our Ebisu Main Store, Takashimaya stores in Shinjuku, Yokohama, Kyoto, and Osaka, Iyotetsu Takashimaya (Matsuyama City), Hanshin Umeda Main Store, Abeno Harukas, Daimaru Fukuoka Tenjin Store, and Tsuruya Department Store.

◯ Operating Company: PARCELLE Inc.

◯ CEO: Kotoe Shinada (@kotoe_parcelle)

◯ Founded: 2013 (Incorporated in 2015)

◯ Headquarters: JP-BASE Shibuya 3F, 2-17-9 Higashi, Shibuya-ku, Tokyo 150-0011

◯ Corporate Site: https://parcelle.jp/ ◯ Online Store: https://parcelle-jewelry.com/

◯ Instagram: https://www.instagram.com/parcelle_jewelry/

◯ Official LINE: https://page.line.me/713ofhwa