PARCELLE JEWELRY to Host Pop-Up Shop at Tsuruya Department Store in Kumamoto

PARCELLE JEWELRY POP UP SHOP IN KUMAMOTO

— A Limited-Time Jewelry Shop at a Department Store —

PARCELLE JEWELRY, a jewelry brand based in Ebisu, Tokyo (PARCELLE Co., Ltd. / Headquarters: Shibuya-ku, Tokyo, CEO: Kotoe Shinoda), crafts each piece by hand in Japan using uniquely expressive materials such as natural gemstones, diamonds, pearls, and coral, all centered around the concept of 'jewelry that resonates with the heart.'

We are pleased to announce a 7-day pop-up shop at the 1st-floor event space of Tsuruya Department Store Main Building, running from Wednesday, July 15, 2026, to Tuesday, July 21, 2026.

We currently operate a permanent store, 'PARCELLE JEWELRY Kumamoto,' at Tsuruya Department Store, which has been warmly supported by many customers. This pop-up shop will expand on our regular offerings by showcasing exclusive pieces available only during this event, popular series, and new collections.

In conjunction with this pop-up, we have prepared a special edition of PARCELLE JEWELRY’s popular 'Mille Gothique' collection.

Combining the comfort of selecting pieces at our permanent store with the excitement of discovering something fresh at a pop-up, our dedicated pop-up staff will guide visitors through a week of enjoying PARCELLE JEWELRY’s unique colors, craftsmanship, and the joy of choosing jewelry.

Special edition 'Mille Gothique' pieces have been prepared exclusively for this pop-up at Tsuruya.

※ All PARCELLE JEWELRY items are one-of-a-kind; the arrangement and types of natural stones, diamonds, and other materials vary for each piece. Images in this release are examples only.

※ Items are limited in quantity and will end once sold out. Please understand in advance.

※ Content in this release is based on information available at the time of announcement. Product details, prices, and services are subject to change without notice.

SPECIAL COLLECTION

Mille Gothique — Two Special Expressions Introduced at the Tsuruya Department Store Pop-Up

We have prepared two special editions of PARCELLE JEWELRY’s classic best-selling 'Mille Gothique' series to coincide with the pop-up shop at Tsuruya Department Store.

The first is a limited-edition jewelry piece featuring black diamonds set in K9 yellow gold. The delicate milgrain decoration, combined with the quiet sparkle of black diamonds, adds a slightly modern, fashion-forward touch to its classical elegance. This collection is also favored by our pop-up staff, and we’ve received many requests to see the pieces in person.

The second is a Mille Gothique piece combining platinum with rose-cut diamonds. The soft, clear sparkle of rose-cut diamonds paired with refined platinum elegantly enhances the wearer’s hands.

A special Mille Gothique, beginning in Kumamoto.

Please visit the store to experience the delicate detailing and deep, layered brilliance in person.

Special edition Mille Gothique crafted in two distinct styles: black diamonds and rose-cut diamonds.

Black diamonds set in K9 yellow gold.

Rose-cut diamonds paired with platinum.

Mille Gothique LOOKBOOK — Introducing the World of Mille Gothique Through a Booklet and Online

To deepen your appreciation of the Mille Gothique collection, we have prepared a booklet that captures the essence and world of the series.

Mille Gothique is one of PARCELLE JEWELRY’s signature series, inspired by Gothic architecture and the aesthetic sensibilities of the Art Deco era. The intricate milgrain detailing creates shimmering light and shadow, enhancing the brilliance of diamonds and colored gemstones, resulting in a serene and classical beauty.

The booklet showcases a wide range of designs, including pieces combining diamonds with keshi pearls and colored gemstones, and motifs incorporating arabesques and ribbons. It also explains the milgrain crafting process, K9 base metal, and the use of micro-diamonds.

Available for pickup at the store. Please feel free to ask our staff.

You can also view the Mille Gothique LOOKBOOK online. Enjoy the rich, layered world of this series.

Mille Gothique LOOKBOOK https://parcelle-jewelry.com/pages/lookbook-mille-gothique

THE WORLD OF PARCELLE JEWELRY

PARCELLE JEWELRY transforms the inherent personality and expression of materials into jewelry.

In this release, we introduce its charm from distinct perspectives: 'Antique Motifs,' 'Colored Stones,' 'Botanical,' 'Silver,' 'Natural Color Diamonds,' and 'Pearls.'

Timeless designs and techniques passed down through generations, colored gemstones each unique in hue and shape, botanical motifs capturing the breath of nature, silver appreciated for its texture and patina, natural-color diamonds with their distinctive depth, and pearls radiating organic warmth.

Experience the rich, multifaceted world that is uniquely PARCELLE JEWELRY.

Antique Motif — Jewelry Featuring Classical Designs

Inspired by antique jewelry, these pieces thoughtfully incorporate traditional designs and techniques with a modern sensibility. Through meticulous handcrafting, they achieve a calm and timeless presence.

Materials: Antique techniques and traditional metalworking Craftsmanship: Emphasis on fine, handcrafted details Impression: Timeless and serene

Victorian Leaf: From ¥251,900 including tax (Pt950/K10YG, colored stones, diamonds)

Art Nouveau: From ¥376,200 including tax (Pt950/K10YG, diamonds)

Colored Stones — Jewelry Celebrating the Individuality of Colored Gemstones

These pieces highlight the unique character of colored gemstones, each differing in color and shape. Crafted as one-of-a-kind pieces, they bring individuality and color to your attire.

Materials: Diverse colored gemstones Craftsmanship: One-of-a-kind pieces that preserve the natural gradation and expression of color Impression: Adds individuality and vibrancy to your look

Pompone Series: From ¥84,700 including tax (K10, colored stones, diamonds)

Suncouleur Series: From ¥133,100 including tax (K10, colored stones, diamonds)

Botanical — Jewelry Inspired by the Breath of Plants

Capturing the supple curves of plants, shifting colors, and natural