SMV JAPAN Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Takayuki Hayashi), the company behind the weather-life brand 'mabu,' has launched its latest line of five unisex parasols and long umbrellas. Designed for the record-breaking heat and sudden heavy rains expected in the summer of 2026, these products combine top-tier functionality with elegant design and are now available at the official online store and retailers nationwide.
With the concept of 'bringing a little something good to everyday life,' mabu aims to enrich the lives of those who 'live with the sky' amidst drastic environmental changes. As parasols have become a summer necessity regardless of gender, this season's mabu line comes standard with high-spec features: 100% UV protection, 100% light shielding, and UPF50+. Furthermore, to address daily stresses such as 'folding is a hassle' or 'it's bulky to carry,' as well as social issues like 'how to dispose of it,' the brand proposes products that solve these problems while offering simple, everyday designs.
[ReShape Series: Zero hassle in folding] The 'ReShape' series uses shape-memory fabric, making it easy to fold after use. It is an all-weather type with a wind-resistant structure. An automatic opening/closing model is also available.
[Case-in AW Mini: Specialized for portability] A palm-sized, compact light-shielding umbrella that comes with a carabiner-equipped case for easy carrying.
[Plataf Series: Easy to separate for recycling] An all-plastic long umbrella that uses no metal. It features a silicone tip for safety and a design that reduces environmental impact.
As an umbrella manufacturer, mabu views umbrellas not just as rain gear but as 'lifelines (defensive gear)' against climate change, pursuing the highest specifications and ease of use in this new product lineup.
FACT BOX
- Source: PR TIMES
- Category: product_launch
- Organizations: SMV JAPAN / mabu