4X Corp (Headquarters: Chuo-ku, Tokyo; President and CEO: Hiroshi Yaguchi), a partner company that supports business growth through marketing, creative, and media, has produced the 'In-Flight Wi-Fi Service Guide Video' for Japan Airlines Co., Ltd. (JAL).
In this project, service information ranging from cabin-specific offerings to connection steps is visualized in a concise one-minute animation. This video serves as a 'service design' tool, going beyond a mere manual to eliminate digital friction and enhance the overall passenger experience.
Key Production Points: 'Information Design' to Solve Business Challenges
To promote the free* in-flight Wi-Fi available on JAL's international flights, the video will be displayed on personal screens. 4X was selected due to its previous work with JAL, including YouTube content creation.
*Economy and Premium Economy classes are free for 1 hour. Business and First classes enjoy unlimited time.
- Designing the Experience to Lower Digital Hurdles To remove small user stressors like 'I don't know how to connect,' the video uses intuitive animations synced with actual smartphone screens. Utilizing 4X's expertise in simplifying complex B2B systems, the video allows passengers to understand what they can do at a glance.
- Optimizing Operations through Information Structuring Complex information, such as service differences by cabin class, was visually organized, allowing passengers to easily access what they need.
- Engagement Staging Drawing on techniques from SNS and branding videos to keep viewers engaged, the video combines narration and visuals to transform a passive explanation into a positive 'information experience.'
Support Scope from 4X: - Planning and storyboards - Illustration production - Animation production - Narration - Editing - Banner creation
About 4X: 4X acts as a partner-type communication company connecting brands with society, offering solutions tailored to diverse customer needs.
FACT BOX
- Source: PR TIMES
- Category: News