Ideal Eyelashes in 3 Seconds: &Less BEAUTY Opens 'Magnet Eye Lush' Pop-up at Amu Plaza Kumamoto

Overview 5C held a pop-up shop for its magnetic false eyelash product, 'Magnet Eye Lush,' under the beauty brand '&Less BEAUTY' at Amu Plaza Kumamoto from May 12 to May 17, 2026. This innovative product requires no glue or eyelash curlers, instead using magnets to sandwich natural lashes between top and bottom strips, allowing for application in as little as three seconds. The pop-up was held in response to growing demand for hands-on experience, fueled by popularity on social media.

Event Details Visitors to the venue were offered free experience programs, including: - Counseling based on eye shape and desired appearance - Recommendations for the best style from eight available options - Application lectures by professional staff (5–10 minutes per session) - On-the-spot sales

Product and Future Prospects Eight designs were available for purchase at a limited pop-up price of 2,380 yen (tax included), with a student discount of 1,980 yen (tax included). Moving forward, the company plans to expand its experiential retail footprint to major cities nationwide and strengthen its presence in e-commerce channels such as TikTok Shop.