*English version is below.
A3 Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director: Takafumi Ozawa; hereinafter "A3"), which develops a variety of products and services utilizing IP, announces that it has collaborated with Mario Outlet (Chairman: Hong Sung-yeol), one of the largest urban outlets in South Korea, on the development of "MARIFE", an IP experiential space for anime and games that opened within the facility on Thursday, March 19, 2026. A3 plays a core role in the deployment of "MARIFE", including the provision of products and the implementation of events.
Mario Outlet Building 1 Exterior
Background of the Collaboration and Overview of "MARIFE" Located in the Gasan Digital Complex, one of South Korea's leading outlet dense areas, "Mario Outlet" was aiming to expand beyond a mere shopping space into a platform where life and diverse lifestyle contents are naturally connected. While focusing on the evolution of fandom consumption and experiential spaces, A3's strong value chain (a consistent system from merchandise planning and manufacturing to distribution and event operation) in the business utilizing Japanese anime and game IP was highly evaluated, leading to this collaboration.
MARIFE Logo
Born by utilizing the entire 5th floor (Main Building) of "Mario Outlet Building 1", "MARIFE" is not an existing store centered on merchandise sales, but a complex IP experiential space that integrates "exhibitions, events, and merchandise sales". Utilizing this space, A3 and "Mario Outlet" plan to continuously roll out events in the future.
Mario Outlet Buildings 1 to 3
In addition to its existing overseas operations in China and elsewhere, A3 will accelerate its development in the Korean market taking this opportunity, thereby contributing to the development of the IP industry globally.
Mario Outlet Website (Korean)
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- Source: PR TIMES
- Category: New Product