News Overview SON OF THE CHEESE, a fashion brand operated by ABCITY Inc., has announced "SON OF THE GOLF," its first-ever golf line created in collaboration with BEAMS, a label by BEAMS GOLF. The items will be available starting May 29th (Friday).

Concept The collection is based on the American casual golf culture of Florida, incorporating the brand's unique "mature playfulness" into golf wear.

Product Lineup The collection includes a total of seven items that seamlessly connect golf and daily life, such as shirts made from breathable athletic materials, shorts, and caps.

Sales Information Launch Date: May 29th (Friday) Available at: BEAMS GOLF Yurakucho, Kobe, Dai Nagoya Building, Shin-Shizuoka Cenova, Namba Parks, and the official online shop (online sales start from June 1st).

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: SON OF THE GOLF